Delta Air Lines

Tariffs Could Make Controversial ‘Surveillance Pricing’ More Mainstream

Tariffs Could Make Controversial ‘Surveillance Pricing’ More Mainstream
Tariffs Could Make Controversial ‘Surveillance Pricing’ More Mainstream
August 06, 2025  |  Retail

Amid the Delta Air Lines dynamic pricing controversy, Wharton marketing professor Z. John Zhang argues that the approach is likely to become more widespread —...

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Delta Says AI Speeds up Market Analysis to Price Airfares
Delta Says AI Speeds up Market Analysis to Price Airfares
August 04, 2025  |  Travel Payments

Delta Air Lines said it is not using artificial intelligence (AI) to set airfares based on an individual passenger’s data, as it seeks to quell...

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Delta Says It Won’t Use Personal Data to Set Ticket Prices
Delta Says It Won’t Use Personal Data to Set Ticket Prices
August 01, 2025  |  Artificial Intelligence

Delta Air Lines reportedly told three senators that it does not and will not use customers’ personal data to set ticket prices. Get the Full...

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US Senator Raises Alarm Over Delta Air Lines’ Testing of ‘Personalized’ Pricing
US Senator Raises Alarm Over Delta Air Lines’ Testing of ‘Personalized’ Pricing
July 30, 2025  |  Travel Payments

Sen. Mark Warner (D-Va.) is warning that Delta Air Lines’ use of artificial intelligence (AI) to tailor airfare prices to individual customers represents a troubling...

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American Airlines CEO Slams AI Fare Setting as Trickery
American Airlines CEO Slams AI Fare Setting as Trickery
July 24, 2025  |  Artificial Intelligence

American Airlines’ CEO is not a fan of using artificial intelligence (AI) to set air fares. Get the Full Story Complete the form to unlock...

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Delta Air Lines Tests AI-Powered Personalized Pricing
Delta Air Lines Tests AI-Powered Personalized Pricing
July 22, 2025  |  Travel Payments

Delta Air Lines is testing a new artificial intelligence (AI) pricing system that tailors fares to individual customers, a move that could reshape how airline...

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Delta Reports Record Revenue as Demand for Air Travel Stabilizes
Delta Reports Record Revenue as Demand for Air Travel Stabilizes
July 10, 2025  |  Earnings

Delta Air Lines reported Thursday (July 10) that it earned record revenue in the June quarter and restored its full-year financial guidance as demand for...

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Airlines Boost Premium Offerings as Demand for Main Cabin Seats Slows
Airlines Boost Premium Offerings as Demand for Main Cabin Seats Slows
April 14, 2025  |  Travel Payments

Airlines are reportedly focusing on roomier seats and other perks for wealthier leisure travelers as other customer segments cut back on their spending. Get the...

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