disney

The Walt Disney Company, commonly known as Disney, is an American diversified multinational mass media and entertainment conglomerate headquartered at the Walt Disney Studios complex in Burbank, California.

Source: thewaltdisneycompany.com

Disney Taps Taylor Swift Fandom to Drive Subscriptions as Streamers Generate Buzz

Disney Taps Taylor Swift Fandom to Drive Subscriptions as Streamers Generate Buzz
Disney Taps Taylor Swift Fandom to Drive Subscriptions as Streamers Generate Buzz
February 08, 2024  |  Subscriptions

With streaming services increasingly looking to buzzy, much-anticipated events to drive customer acquisition, Disney+ is using Swifties’ enthusiasm to grow its audience. Get the Full...

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Disney to Invest $1.5 Billion in Epic Games, Collaborate on ‘Interoperable Ecosystem’
Disney to Invest $1.5 Billion in Epic Games, Collaborate on ‘Interoperable Ecosystem’
February 07, 2024  |  Partnerships

The Walt Disney Company will invest $1.5 billion to acquire an equity stake in Epic Games as the companies begin a multiyear collaboration on games and entertainment experiences....

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Report: Disney+ Begins Crackdown on Password Sharing in US
Report: Disney+ Begins Crackdown on Password Sharing in US
February 07, 2024  |  Streaming

Disney+ has reportedly begun taking steps to prevent password sharing among its U.S. subscribers. Get the Full Story Complete the form to unlock this article and...

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Streaming Platforms Step Up Push for Shoppable Integrations
Streaming Platforms Step Up Push for Shoppable Integrations
January 29, 2024  |  Streaming

As streaming services look to drive revenue, shoppable integrations are popping up in everything from mobile games to advertising breaks. Get the Full Story Complete...

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YouTube Controls Top Spot in Latest Provider Ranking of Streaming Apps 
YouTube Controls Top Spot in Latest Provider Ranking of Streaming Apps 
January 24, 2024  |  Streaming

For many of us, the new year is all about catching up on the latest films or music we may have missed in 2023. To...

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Disney Uses Parks Popularity to Push Back Against Streaming Losses
Disney Uses Parks Popularity to Push Back Against Streaming Losses
January 03, 2024  |  Streaming

To drive subscriber growth and better hold its own against streaming competitors, Disney is turning to consumers’ affinity for other parts of its portfolio to...

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Prime Video Ads May Bring Amazon Another $5 Billion a Year
Prime Video Ads May Bring Amazon Another $5 Billion a Year
January 03, 2024  |  Streaming

Amazon reportedly could realize nearly $5 billion in yearly revenue from its video advertising efforts. Get the Full Story Complete the form to unlock this...

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25% of Streaming Customers Canceling Multiple Subscriptions
25% of Streaming Customers Canceling Multiple Subscriptions
January 02, 2024  |  Streaming

Americans are increasingly cutting back on their streaming subscriptions. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access...

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