Len Covello, chief technology officer of Engage People, told PYMNTS in an interview that merchants are going to need to fine-tune, and in some cases overhaul,...
Fiserv says members of its uChoose program can now use card reward balances to buy gas. The new offering, announced by the payments FinTech Monday (Jan....
Technology, and the digital transformation of the economy overall, have reshaped the concept of customer loyalty. Add to that the integration of payments innovation, and...
Loyalty programs are evolving to meet consumers’ changing values, Engage People Chief Technology Officer Len Covello told PYMNTS. Loyalty has shifted from the typical interaction...