entertainment

Entertainment is a form of activity that holds the attention and interest of an audience or gives pleasure and delight. It can be an idea or a task, but is more likely to be one of the activities or events that have developed over thousands of years specifically for the purpose of keeping an audience's attention.

Source: en.wikipedia.org

Half Magic Leverages ‘Euphoria’ Buzz to Keep Consumers Engaged Amid Inflation
Half Magic Leverages ‘Euphoria’ Buzz to Keep Consumers Engaged Amid Inflation
July 18, 2023  |  Retail

With consumers pulling back on unnecessary purchases amid macroeconomic challenges, direct-to-consumer (D2C) beauty brand Half Magic is seizing on its founder’s wide social following to...

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Report: Amazon Considering Ad-Supported Tier for Prime Video
Report: Amazon Considering Ad-Supported Tier for Prime Video
June 07, 2023  |  Streaming

Amazon is reportedly considering adding an ad-supported tier to Prime Video. Get the Full Story Complete the form to unlock this article and enjoy unlimited...

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BettorEdge and Betting Ladies Partner on Sports Betting and Content
BettorEdge and Betting Ladies Partner on Sports Betting and Content
May 30, 2023  |  Partnerships

BettorEdge and Betting Ladies have partnered to provide services to both companies’ communities. Get the Full Story Complete the form to unlock this article and enjoy unlimited free...

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Roblox Gamers Spend $773 Million on Virtual Currency Robux in Q1
Roblox Gamers Spend $773 Million on Virtual Currency Robux in Q1
May 10, 2023  |  Earnings

Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no additional logins required....

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Amazon Sharing Its Movie and TV Offerings With Third Parties
Amazon Sharing Its Movie and TV Offerings With Third Parties
May 08, 2023  |  Amazon

Amazon originals like “The Marvelous Mrs. Maisel” are no longer just part of Amazon Prime. Get the Full Story Complete the form to unlock this...

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Food Brands HelloFresh and Truff Tap Nostalgia to Drive Sales
Food Brands HelloFresh and Truff Tap Nostalgia to Drive Sales
April 13, 2023  |  Retail

Brand collaborations such as HelloFresh and Marvel or Truff and Nintendo’s Super Mario Bros. can be perceived as trendy marketing tactics, an innovative way to...

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Consumer-Focused Investments Land Jay-Z on Forbes’ 2023 Billionaires List
Consumer-Focused Investments Land Jay-Z on Forbes’ 2023 Billionaires List
April 10, 2023  |  Retail

Hip-hop artists Jay-Z has made it onto Forbes’ 2023 Billionaires List thanks to his savvy investments in a range of consumer-focused industries. According to Forbes,...

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Commercials Return to Streaming Platforms and Reshape Brand Strategy
Commercials Return to Streaming Platforms and Reshape Brand Strategy
April 07, 2023  |  Streaming

When streaming platforms like Netflix and Hulu first emerged, they quickly fueled a consumer behavior shift where sitting through commercials was no longer acceptable and...

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Amazon-AMC Rumor Underscores Evolution of the Connected Economy
Amazon-AMC Rumor Underscores Evolution of the Connected Economy
March 31, 2023  |  Connected Economy

Whether Amazon buys AMC — or not — may be beside the point. Get the Full Story Complete the form to unlock this article and...

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