Fanatics

AI Turns Sports’ Dead Air Into a Selling Season

AI Turns Sports’ Dead Air Into a Selling Season
AI Turns Sports’ Dead Air Into a Selling Season
August 14, 2026  |  Artificial Intelligence

Sports commerce has always clustered around the calendar, spiking for a tournament, a championship run or a merchandise drop. Between those peaks, the commercial relationship...

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Fanatics Strikes Deal to Acquire Infrastructure for Prediction Markets
Fanatics Strikes Deal to Acquire Infrastructure for Prediction Markets
July 27, 2026  |  Processor Acquisition

Global sports platform Fanatics plans to offer its own federally regulated prediction market exchange after acquiring Water Street Labs and CX Clearinghouse from BGC Group....

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Fanatics Brings Rewards Program to Its Prediction Market
Fanatics Brings Rewards Program to Its Prediction Market
June 04, 2026  |  Loyalty & Rewards

Last year, Fanatics introduced its first prediction market and its first loyalty program. Get the Full Story Complete the form to unlock this article and...

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Fanatics Builds Data Engine to Personalize Sports Commerce
Fanatics Builds Data Engine to Personalize Sports Commerce
May 21, 2026  |  Retail

A sports fan’s relationship with their team doesn’t stay in the stands. It follows them online, into team stores, onto betting apps and through endless...

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American Express, Fanatics Launch Sports Rewards Card
American Express, Fanatics Launch Sports Rewards Card
May 20, 2026  |  Loyalty & Rewards

American Express is expanding further into sports and loyalty with a new partnership that ties payments, rewards and fan engagement together. Get the Full Story...

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Fanatics Enters Prediction Market Sector with Fanatics Markets Launch
Fanatics Enters Prediction Market Sector with Fanatics Markets Launch
December 03, 2025  |  Connected Economy

Sports commerce and gaming platform Fanatics is formally entering the event-wagering sector with the launch of Fanatics Markets, a prediction market platform rolling out across...

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Affirm Expands BNPL Through New Partnerships With Fanatics and FreshBooks
Affirm Expands BNPL Through New Partnerships With Fanatics and FreshBooks
October 16, 2025  |  Partnerships

Affirm Holdings Inc. is broadening its footprint in the payments sector through two new partnerships, Fanatics and FreshBooks, aimed at deepening its presence among both...

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Fanatics Launches Loyalty Program Encompassing All Its Sports Fan-Focused Businesses
Fanatics Launches Loyalty Program Encompassing All Its Sports Fan-Focused Businesses
August 12, 2025  |  Loyalty & Rewards

Global digital sports platform Fanatics launched an enterprise-wide loyalty program. Get the Full Story Complete the form to unlock this article and enjoy unlimited free...

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