fitness

Obe Fitness Gets $15M In Funding For At-Home Workouts
Obe Fitness Gets $15M In Funding For At-Home Workouts
July 22, 2021  |  Investments

Betting that pandemic-fueled home workouts will continue at a feverish pitch, online workout platform Obé Fitness received support from investors in the fitness industry, including...

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iFIT Expands Presence In Digital Fitness With Sweat Acquisition
iFIT Expands Presence In Digital Fitness With Sweat Acquisition
July 13, 2021  |  Retail

iFIT Health & Fitness, whose brands include NordicTrack, ProForm and Freemotion, has purchased women’s health and fitness platform Sweat, according to a Tuesday (July 13)...

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Fitness Franchisor F45 Training Eyes $1.53B Valuation In IPO
Fitness Franchisor F45 Training Eyes $1.53B Valuation In IPO
July 07, 2021  |  IPO

F45 Training Holdings Inc., a fitness franchisor with more than 1,500 studios around the world and celebrity investors including Mark Wahlberg and Earvin “Magic” Johnson,...

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CrossFit Adds Former Nike Exec To Strengthen D2C Transformation
CrossFit Adds Former Nike Exec To Strengthen D2C Transformation
July 07, 2021  |  Retail

The self-titled “best known fitness brand in the world” has tapped a former Nike and Starbucks executive to take over the number two spot as...

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Fitness App Competition Not Playing Games In Latest Provider Ranking
Fitness App Competition Not Playing Games In Latest Provider Ranking
July 01, 2021  |  Mobile Applications

PYMNTS’ latest Provider Ranking of Fitness Apps is more of a math workout, as some beefy and well-toned brands flex their digital delts and feel...

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Connected Fitness Competition Grows For Peloton
Connected Fitness Competition Grows For Peloton
June 30, 2021  |  Retail

As summer begins and people look to shed their pandemic weight gain, connected fitness companies are ramping up — and when Pitbull gets involved, it’s...

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Beachbody, Myx Fitness Combined Company Goes Public Via SPAC
Beachbody, Myx Fitness Combined Company Goes Public Via SPAC
June 28, 2021  |  IPO

The Beachbody Company Group is merging with connected fitness company Myx Fitness Holdings went public today (June 28) via a collaboration with the special-purpose acquisition company...

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Peloton Eyes Wearables Push With Heart Rate Armband
Peloton Eyes Wearables Push With Heart Rate Armband
June 22, 2021  |  Innovation

Peloton is considering stepping into the realm of wearable tech to monitor one’s heart rate, CNBC reported. Get the Full Story Complete the form to...

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Zuckerberg: Peloton-Like Workouts, Meetings Could Be In VR’s Future
Zuckerberg: Peloton-Like Workouts, Meetings Could Be In VR’s Future
June 17, 2021  |  Innovation

Facebook CEO Mark Zuckerberg said he thinks virtual reality (VR) fitness subscriptions, similar to the style of Peloton, are coming in the future, CNBC reported....

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