Source: en.wikipedia.org
Brands typically struggle to engage two key audiences: affluent consumers who are cash rich, time poor, and Gen Zs, who have a short attention span...
Influencer marketing platform LTK now enables brands to deliver social media advertising from content creators’ accounts. In pilot programs completed before the general launch of...
Healthcare may be among the sectors most primed for a digital makeover. As the pandemic recedes, some things linger: We’re used to getting more done...
The share of the zillennial micro-generation living with others tops 85%. Zillennials, the term coined for 30 million digital-native consumers born between 1990 and 2000...
The best way to establish a lifetime-value banking relationship is by engaging young adult consumers. And the best way to engage those members of today’s...
As restaurants seek to attract younger consumers, Chipotle is exploring new menus and digital channels. In an interview with PYMNTS, Nate Lawton, vice president of...
Klarna has teamed with budgeting app Buddy to help Gen Z consumers track their expenses. The partnership between the two Swedish companies lets Buddy users...
When it comes to adopting new online grocery shopping habits, PYMNTS data reveals a dramatic gap between younger and older consumers. The Context Grocers and...
Pinterest may tout itself as the positive, politics-free visual discovery platform, but that upbeat vibe was lost on analysts Monday who felt its turn-around wasn’t...