Gen Z

Generation Z, or Gen Z for short, is the demographic cohort after the Millennials. Demographers and researchers typically use the mid- to late-1990s as starting birth years. Consensus has not yet been reached on the ending birth years.

Source: en.wikipedia.org

15-Year-Olds Are Reshaping Banking and Credit, and Changes Are on the Way

15-Year-Olds Are Reshaping Banking and Credit, and Changes Are on the Way
15-Year-Olds Are Reshaping Banking and Credit, and Changes Are on the Way
May 09, 2022  |  Digital-First Banking

The Bank of Mom & Dad (BOMD) isn’t just a sitcom line. One analysis found that parents lent their kids a collective $47 billion in...

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Why Doesn’t Europe Have a Financial Super App?
Why Doesn’t Europe Have a Financial Super App?
January 25, 2022  |  International

“Another two years.” Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no...

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Trulioo Launches ID Verification for Gen Z, Student Inclusion
Trulioo Launches ID Verification for Gen Z, Student Inclusion
December 07, 2021  |  Digital Identity

Global identity verification firm Trulioo is launching an expanded service, with U.S. student records added to the company’s GlobalGateway marketplace supporting compliance, know your customer...

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How Product Drops, Marketplaces and Payments Keep Gen Z Loyal, D2C Brands Profitable
How Product Drops, Marketplaces and Payments Keep Gen Z Loyal, D2C Brands Profitable
November 29, 2021  |  Retail

For decades, fashion followed a wholesale model, with brands serving as the creative houses and the retailers holding most of the power in the customer...

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When It Comes To Cash-Back Rewards, Millennials Want It Easy And Automatic
When It Comes To Cash-Back Rewards, Millennials Want It Easy And Automatic
July 29, 2021  |  Loyalty & Rewards

The future, it’s been said, belongs to the young. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access...

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Deep Dive: How BNPL Solutions Are Answering Gen Z’s And Millennials’ Financial Needs
Deep Dive: How BNPL Solutions Are Answering Gen Z’s And Millennials’ Financial Needs
March 16, 2021  |  Buy Now Pay Later

Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no additional logins required....

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Navigating The COVID-19 Pandemic: Life On Lockdown
Navigating The COVID-19 Pandemic: Life On Lockdown
August 19, 2020  |  Coronavirus

PYMNTS launched its first study of 1,923 representative United States consumers and how the new coronavirus pandemic had altered their daily behaviors on March 6....

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Afterpay Creates Incentives For Users To Pay On Time
Afterpay Creates Incentives For Users To Pay On Time
July 23, 2020  |  Payment Methods

Payments company Afterpay, which works in the buy now, pay later (BNPL) space, is rolling out a new feature called Pulse to help reward those...

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Survey Finds Financial Stress High Among Millennials, Gen Z
Survey Finds Financial Stress High Among Millennials, Gen Z
June 25, 2020  |  Economy

While younger people in the millennial and Gen Z age groups report high levels of stress in a recent survey, the COVID-19 pandemic is not...

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