Gen Z

Generation Z, or Gen Z for short, is the demographic cohort after the Millennials. Demographers and researchers typically use the mid- to late-1990s as starting birth years. Consensus has not yet been reached on the ending birth years.

Source: en.wikipedia.org

DoorDash Steps Up Student Deals as Gen Z Cuts Back
DoorDash Steps Up Student Deals as Gen Z Cuts Back
February 01, 2023  |  Delivery

DoorDash, looking to secure the loyalty of Gen Z amid inflation, is adding more perks. The aggregator announced Wednesday (Feb. 1) a partnership with education...

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GoLogiq to Acquire Wealth-Building Platform Nest Egg
GoLogiq to Acquire Wealth-Building Platform Nest Egg
January 31, 2023  |  Fintech Investments

GoLogiq is to continue growing its wealth management capabilities by acquiring Nest Egg. The proposed transaction, which is subject to customary closing terms, aims to...

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Zillennials Want In-Store Access to Online Payment Methods
Zillennials Want In-Store Access to Online Payment Methods
January 27, 2023  |  Payment Methods

Go figure: One of the most digitally connected demographics also prefers in-store retail purchases.  Per PYMNTS’ “ConnectedEconomy™ Report: Meet the Zillennials,” this bridge generation is,...

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Grocery Stores Use Robots to Meet Zillennial Demand for Delivery
Grocery Stores Use Robots to Meet Zillennial Demand for Delivery
January 23, 2023  |  Delivery

Retailers are turning to robotics to prepare for the grocery’s digital future. Most recently, French supermarket chain Carrefour, which has more than 13,000 stores across nearly...

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59% of Gen Z ‘Zillennials’ Opt for Curbside Pickup
59% of Gen Z ‘Zillennials’ Opt for Curbside Pickup
January 20, 2023  |  Consumer Insights

A group of 30 million consumers are tech savvy in ways never seen before in the U.S. So much so that they’ve always been digitally...

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Credit Union Data Helps Millennials Improve Financial Health, Attain Wealth
Credit Union Data Helps Millennials Improve Financial Health, Attain Wealth
January 19, 2023  |  Credit Unions

The new year is only a few weeks old. Many of us have set new financial goals as inflation injects uncertainty into daily life. The...

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Grocers Can Win Zillennial Loyalty With In-Store Purchase Options
Grocers Can Win Zillennial Loyalty With In-Store Purchase Options
January 17, 2023  |  Connected Economy

Cross-channel purchasing options may be a key loyalty approach for grocers seeking to capture this bridge generation. Why Is This Important? Capturing this demographic just...

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‘Zillennials’ With Steady Income, Few Bills Are Prime Retail Opportunity
‘Zillennials’ With Steady Income, Few Bills Are Prime Retail Opportunity
January 16, 2023  |  Retail

With steady income and limited expenses, so-called “zillennials” are becoming a retail spending force and favorite. Sandwiched between “millennials” and “Generation Zs,” this micro-demographic born...

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Zillennials: The Next Generation of Connected Consumer
Zillennials: The Next Generation of Connected Consumer
January 16, 2023  |  Connected Economy

Who are the zillennials? A cohort of the 30 million United States consumers born between 1990 and 2000, zillennials bridge the gap between millennials and...

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