Gen Z

Generation Z, or Gen Z for short, is the demographic cohort after the Millennials. Demographers and researchers typically use the mid- to late-1990s as starting birth years. Consensus has not yet been reached on the ending birth years.

Source: en.wikipedia.org

Machine Learning Sizzles, Bitcoin Fizzles And Schrödinger’s Physical Retail Does Both

Machine Learning Sizzles, Bitcoin Fizzles And Schrödinger’s Physical Retail Does Both
Machine Learning Sizzles, Bitcoin Fizzles And Schrödinger’s Physical Retail Does Both
March 10, 2017  |  Exclusive Series

Sizzle Bricks and Mortar, Alive? What if we were to tell you that retail shopping isn’t dead? That there may be a spark of life...

READ MORE >
Study Shows Gen Z Surprisingly Prefers In-Store Shopping
Study Shows Gen Z Surprisingly Prefers In-Store Shopping
March 09, 2017  |  Retail

With all of the connected devices enabling less interaction with others, the big struggle everyone has been talking about for the last year has been...

READ MORE >
Generation Z Wields Retail Influence
Generation Z Wields Retail Influence
January 24, 2017  |  Retail

It looks as though millennials may soon face competition as the generation to watch. According to a new study from HRC Retail Advisory, Generation Z...

READ MORE >
Gen Z Leaves Its Mark On Omnichannel
Gen Z Leaves Its Mark On Omnichannel
December 28, 2016  |  Retail

Generation Z (ages 18 to 26) is leading the charge when it comes to the adoption and frequent usage of omnichannel shopping in the U.S....

READ MORE >
Millennials Are So Last Year: Study Says Retailers Need To Start Thinking About Gen Z
Millennials Are So Last Year: Study Says Retailers Need To Start Thinking About Gen Z
July 13, 2016  |  Retail

Move over millennials, there’s a new kid in town that is about to become nearer and dearer to retailers’ hearts: Gen Z. Gen-Z shoppers, defined...

READ MORE >