Influencers

Klarna Seeks to Attract Creators by Linking Them With Retailers

Klarna Seeks to Attract Creators by Linking Them With Retailers
Klarna Seeks to Attract Creators by Linking Them With Retailers
November 29, 2022  |  Social Commerce

Klarna is expanding its Creator Platform, tapping into the creator economy to drive sales. Get the Full Story Complete the form to unlock this article...

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Overstock Taps Influencers and Ads to Get Customers ‘Comfy’ With Rebrand
Overstock Taps Influencers and Ads to Get Customers ‘Comfy’ With Rebrand
November 23, 2022  |  Retail

Where once there was a liquidator that morphed into a mixed merchandise retailer, the Overstock.com of late 2022 is using the tools of the digital...

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Platforms, Brands Targeted in UK Clampdown on Hidden Advertising
Platforms, Brands Targeted in UK Clampdown on Hidden Advertising
November 03, 2022  |  Legal & Regulation

In the latest move to crack down on unlabeled advertisements on social media, the U.K.’s Competition and Markets Authority (CMA) on Thursday (Nov. 3) published...

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Today in the Connected Economy: Walmart Wants to Woo Influencers
Today in the Connected Economy: Walmart Wants to Woo Influencers
October 18, 2022  |  Connected Economy

Today in the connected economy, Walmart unveils a content creation platform designed to let influencers post about the retailer’s products on social media while earning...

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Walmart Aims to Add Influencers via Content Creation Tool and Commissions
Walmart Aims to Add Influencers via Content Creation Tool and Commissions
October 18, 2022  |  Walmart

Walmart announced Tuesday (Oct. 18) that it is launching a new content creation platform of digital tools so that influencers and other creative-minded types can...

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LTK Debuts in-App Purchases so Consumers Can Shop Influencer Picks
LTK Debuts in-App Purchases so Consumers Can Shop Influencer Picks
September 27, 2022  |  Social Commerce

Influencer and creator commerce has heated up considerably since Apple and Google clamped down on the use of tracking cookies, making direct-to-consumer (D2C) connections aided...

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Instagram Cuts Payouts for Makers of Short Videos
Instagram Cuts Payouts for Makers of Short Videos
April 05, 2022  |  Facebook / Meta

Instagram has cut down on the payments to makers of short videos, changing its strategy as it competes with TikTok for influencers and traffic, the...

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TikTok Bans Financial Advertising In Clamp Down On Misinformation
TikTok Bans Financial Advertising In Clamp Down On Misinformation
July 12, 2021  |  Social Commerce

TikTok is just saying no to financial products and services — at least when it comes to their promotional material. The social media giant has...

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