Influencer and creator commerce has heated up considerably since Apple and Google clamped down on the use of tracking cookies, making direct-to-consumer (D2C) connections aided...
Instagram has cut down on the payments to makers of short videos, changing its strategy as it competes with TikTok for influencers and traffic, the...
TikTok is just saying no to financial products and services — at least when it comes to their promotional material. The social media giant has...
Mention social media influencers, and you’re more than likely to get a few scuffs. But the content creation economy is a multibillion-dollar industry, and influencers,...
The original Hollywood influencer and the world’s largest podcast publisher have teamed up to introduce the fast-growing world of audio to quick, social media-style morsels...
Iconic Vogue magazine editor Diana Vreeland once said, “Fashion is part of the daily air and it changes all the time.” Artificial intelligence (AI) is...
Facebook is upping the ante again in its bid to lure online video personalities to its platform. On Monday (June 29), the company said it...
Influencers have had a rough couple of weeks, as consumers’ tastes have rapidly drifted away from the high-gloss, incredibly curated and aspirational Insta-lifestyle that only...
In 2004, Dove launched what it called “The Campaign for Real Beauty,” a marketing strategy developed to focus on “the natural physical variation embodied by...