The consumerization of the B2B landscape has at its heart a central insight: people are people. Increasingly, they want the whole of their lives to...
Creators and influencers have moved beyond their conventional roles as simple product endorsers, and transformed into trusted advisers who play a pivotal role in shaping...
In the world of social media, influencers have been joined by deinfluencers. These emerging social media personalities are challenging the fast fashion movement and encouraging...
Influencers bridge the gap between the brands and consumer, but regular everyday reviews from people are just as crucial in making that connection. These influences...
Despite the price hikes that threatened the Black Friday spirit, 2023 saw shoppers rising to the occasion with a 10% surge in participation compared to...
Payments network Klarna has expanded its ad and marketing tools for creators and retailers. The new offerings, announced Monday (Nov. 13), include new versions of the company’s Ad...
In the world of retail, recommendations from friends and inspiration from influencers are like power outlets for consumers, charging up their purchasing decisions. Keeping with...
Three of FTX’s celebrity backers have settled a lawsuit filed by investors in the failed exchange. As Bloomberg News reported Friday (Sept. 16), Jacksonville Jaguars quarterback Trevor Lawrence...
Live selling technology firm CommentSold says it has acquired mobile live streaming marketplace Popshoplive. The deal, announced Tuesday (Aug. 22), marks CommentSold’s (CS) entrance into direct-to-consumer commerce, the company...