With the newfound momentum behind retail media networks and Dollar General and Walmart reporting promising results, many brands and retailers feel compelled to take this...
Influencer marketing platform LTK now enables brands to deliver social media advertising from content creators’ accounts. In pilot programs completed before the general launch of...
TikTok CEO Shou Zi Chew testified before the House Committee on Energy and Commerce for about five hours on Thursday (March 23). Throughout the hearing,...
Target is targeting vegan consumers with its ongoing partnership with actor-author Tabitha Brown. Beginning Sunday (Jan. 8), shoppers can purchase a line of vegan food...
Klarna is expanding its Creator Platform, tapping into the creator economy to drive sales. “With the launch of the Creator Platform, the Klarna joins the...
Where once there was a liquidator that morphed into a mixed merchandise retailer, the Overstock.com of late 2022 is using the tools of the digital...
In the latest move to crack down on unlabeled advertisements on social media, the U.K.’s Competition and Markets Authority (CMA) on Thursday (Nov. 3) published...
Today in the connected economy, Walmart unveils a content creation platform designed to let influencers post about the retailer’s products on social media while earning...
Walmart announced Tuesday (Oct. 18) that it is launching a new content creation platform of digital tools so that influencers and other creative-minded types can...