Karen Webster

65% Call Insurance Essential. Why Most Spending Isn’t So Clear-Cut 

65% Call Insurance Essential. Why Most Spending Isn’t So Clear-Cut 
65% Call Insurance Essential. Why Most Spending Isn’t So Clear-Cut 
April 22, 2026  |  Consumer Insights

Picture two families living four miles apart in the same mid-sized American city. Both earn about $85,000 a year. Both have two kids in elementary...

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Why the Offers Economy Is Broken
Why the Offers Economy Is Broken
April 15, 2026  |  Retail

Picture a woman standing in the checkout line at her local grocery store, frantically thumbing through her phone looking for a promo code she was...

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The Battle for AI Isn’t About Models. It’s About Habits
The Battle for AI Isn’t About Models. It’s About Habits
April 09, 2026  |  Artificial Intelligence

Think about how you shop. Not how you used to shop, but how you actually shop now. You probably do most of it on Amazon....

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Why AI Shopping Is Still Just a Smarter Search Bar
Why AI Shopping Is Still Just a Smarter Search Bar
March 18, 2026  |  Artificial Intelligence

More than a year ago, I asked AI to help me buy a toaster. Not to browse. I knew exactly what I wanted, down to...

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The Next Battle in Credit Won’t Be for Top of Wallet
The Next Battle in Credit Won’t Be for Top of Wallet
March 11, 2026  |  Credit Cards

The credit industry has spent decades competing for something consumers were never actually optimizing for. Top of wallet. Issuers built elaborate rewards architectures to win...

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Welcome to the Transactional Economy
Welcome to the Transactional Economy
March 04, 2026  |  Payroll

There is a young woman in Chicago who earns money five different ways before noon on a Tuesday. She drives a rideshare app in the...

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The Three Blind Spots in How Consumer Sentiment Is Measured
The Three Blind Spots in How Consumer Sentiment Is Measured
February 26, 2026  |  Consumer Insights

In March 2020, government officials and epidemiologists were telling Americans to brace for a two-month shutdown. PYMNTS Intelligence went into the field and asked 1,923...

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What Happens to Stores When AI Agents Do the Shopping?
What Happens to Stores When AI Agents Do the Shopping?
February 18, 2026  |  Artificial Intelligence

Fifty years ago, Susan was one of more than a hundred million Americans who drove to a shopping mall an average of once a week...

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