Kount

A Case for Hyper-Focus on Hyper-Personalization in Q4

A Case for Hyper-Focus on Hyper-Personalization in Q4
A Case for Hyper-Focus on Hyper-Personalization in Q4
October 18, 2022  |  Opinion

The more eCommerce businesses invest in hyper-personalization, the greater the return, Adam Gunther, SVP of Product at Kount, an Equifax Company, asserts in the new PYMNTS eBook,...

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Shift in Spending Doesn’t Mean Shift in Fraud
Shift in Spending Doesn’t Mean Shift in Fraud
July 19, 2022  |  Opinion

As consumers dine out and go to events less, Jared Kernodle, chief revenue officer at Kount, an Equifax company, predicts in the PYMNTS eBook “Baseline 2022:...

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Innovations in Commerce
Innovations in Commerce
April 20, 2022  |  Opinion

While the pandemic has slowed and life is returning to normal, the digital shift is here for good — along with the innovation era it...

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Merging Physical Data With Digital Identity Offers More Realistic View of Consumers, Businesses
Merging Physical Data With Digital Identity Offers More Realistic View of Consumers, Businesses
February 03, 2022  |  Digital Identity

A year ago, with the pandemic in full swing and many stores and businesses shuttered or operating under restrictions, digital commerce was pretty much the...

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Kount: 2021 Was the Year of Insights
Kount: 2021 Was the Year of Insights
January 17, 2022  |  Opinion

​​Companies large and small turned to data for up-to-the-minute consumer insights during a topsy-turvy 2021. Look for that trend to accelerate in 2022, says Brad...

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Fraud Control Is Switching Slant to Digital Enablement and Frustrating Fraudsters With Data
Fraud Control Is Switching Slant to Digital Enablement and Frustrating Fraudsters With Data
January 14, 2022  |  Cybersecurity

Is nothing sacred? Not to cyberthieves. The 2021 holiday shopping season was likely the most digitally secure in history, but that didn’t stop baddies from...

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Merchants Pin Holiday Hopes on Financially Healthy Consumers
Merchants Pin Holiday Hopes on Financially Healthy Consumers
November 24, 2021  |  Retail

Consumers are more ready than ever to spend in the coming weeks and months, with robust savings and pent-up demand built during the pandemic, leading...

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Study: Nearly Half of US Consumers Are Already Holiday Shopping
Study: Nearly Half of US Consumers Are Already Holiday Shopping
November 19, 2021  |  Retail

Santa has yet to ride down 34th Street in the Macy’s Thanksgiving Day Parade and the turkey has yet to be carved, but nearly 50%...

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