The proliferation of celebrity-backed brands in recent years has led to a saturation of the market, resulting in a diminishing impact on audience engagement. Celebrities,...
In a move that bolsters the eCommerce retailer’s cosmetics business, Lady Gaga plans to roll out a line of beauty items that will be exclusively...
Celebrity brand endorsement is nothing new. The first recorded case of it dates back to the 1760s when Josiah Wedgwood and Sons, producers of pottery...
While Elton John and Lady Gaga are both known for fashion choices that border on the outrageous — there are few people in the world...
Bye-bye soda pop firms, good riddance car companies. The biggest backers of music acts in the U.S. are now card brands and major banks, according...