While Elton John and Lady Gaga are both known for fashion choices that border on the outrageous — there are few people in the world who have ever worn a meat dress after all — their new collaborative line at Macy’s, “Love Bravery,” is designed for a more mainstream feel.
Starting on May 9, limited-edition Love Bravery clothes and accessories will be on sale online and at 150 Macy’s locations nationwide. According to the celebrity masterminds behind the collection, the looks come from a desire to “inspire compassion and combat prejudice.” To help more directly in that effort, 25 percent of the purchase price will go toward charitable contributions.
Lady Gaga’s sister, Natali Germanotta, and designer Brandon Maxwell were co-collaborators on the clothing line, which is supposed to offer a commercial variation on both artists’ “edgy” looks: crop tops, bright colors, metallic lettering, and “oversized scarves with piano key prints and interpretations of Lady Gaga’s face” abound.
And if the clothes don’t do it, the knick-knacks might. Enamel pins, patches, clutches, sunglasses (shaped like hearts and pianos of course), beanies and keychains are also available for sale.
Everything is priced for affordability at less than $100, at least until it gets to eBay.
“It’s an honor to team up with Sir Elton John to create this line with Macy’s,” Lady Gaga said. “We need to make the world a kinder and braver place where men and women everywhere are empowered to live with compassion. That’s what Born This Way Foundation is all about, that’s what the Elton John AIDS Foundation is all about and that’s what Love Bravery is all about.”
“I love the idea of fusing who you are on the inside — your passions and dreams — with what you wear on the outside,” John said. “Love Bravery is about the compassion on the inside to understand someone’s fears, and the bravery on the outside to stand up for them, and for yourself: to accept others for who they are and to be who you want to be. It’s what I‘ve tried to do in my life, my career and with the Elton John AIDS Foundation, and it’s a passion Lady Gaga and I share. So I’m thrilled we are collaborating on this project and delighted Macy’s understood our dream to connect with people this way.”
Apart from both liking the causes of love and bravery, the partnership gives Macy’s a chance to expand and enhance the celebrity stable that buttresses its marketing efforts.
Macy’s said Love Bravery is the first in “a series of activations which are planned for the coming months to make people feel proud of who they are.”