Loyalty and Rewards

McDonald’s Targets 250 Million Rewards Users by 2027 as QSRs Boost Personalization
McDonald’s Targets 250 Million Rewards Users by 2027 as QSRs Boost Personalization
December 07, 2023  |  Loyalty & Rewards

With quick-service restaurants (QSRs) increasingly pushing their digital loyalty programs to gain valuable customer data, McDonald’s is aiming to add 100 million new members in...

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1 in 3 Restaurant Customers Want Card-Linked Rewards
1 in 3 Restaurant Customers Want Card-Linked Rewards
December 06, 2023  |  Consumer Insights

As restaurants and aggregators alike look to drive adoption, PYMNTS Intelligence suggests that card-linked offers can go a long way. By the Numbers The October...

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Merchants Eye Embedded, Flexible Rewards to Keep Transactions Flowing
Merchants Eye Embedded, Flexible Rewards to Keep Transactions Flowing
December 04, 2023  |  Loyalty & Rewards

For forward-thinking merchants eyeing new ways to keep the transactions flowing, to keep consumers opening their wallets and wielding cards, new approaches to rewards may...

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Cracker Barrel Bets on Digital Rewards to Combat Declining Revenue
Cracker Barrel Bets on Digital Rewards to Combat Declining Revenue
November 30, 2023  |  Earnings

As restaurants turn to technology to weather the economic storm, Cracker Barrel has finally gotten into rewards and is now counting on its new loyalty...

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Brands Target Families With Children to Boost Cross-Sales and Loyalty
Brands Target Families With Children to Boost Cross-Sales and Loyalty
November 29, 2023  |  Loyalty & Rewards

Families with children constitute the largest group of consumers with merchant or store credit cards — more than millennials, baby boomers, childless couples or high-income...

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American Express Allows Spending of Reward Dollars on Amazon
American Express Allows Spending of Reward Dollars on Amazon
November 20, 2023  |  Loyalty & Rewards

American Express cash-back cardholders can now spend their Reward Dollars on Amazon. With eligible cards, they can do so while getting the same value for...

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Taco Bell Launches Nacho Fry Subscription as Restaurants Tap Memberships
Taco Bell Launches Nacho Fry Subscription as Restaurants Tap Memberships
November 14, 2023  |  Subscriptions

Following on the success of its limited-time taco subscriptions, quick-service restaurant (QSR) giant Taco Bell is expanding the model beyond just tacos. The restaurant chain...

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Wendy’s Sees $1.8 Billion Full-Year Digital Opportunity Amid Loyalty Growth
Wendy’s Sees $1.8 Billion Full-Year Digital Opportunity Amid Loyalty Growth
November 02, 2023  |  Earnings

Wendy’s is tapping loyalty offers and late-night delivery hours to drive digital engagement and in turn to boost sales overall. The quick-service restaurant (QSR) giant,...

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Mastercard Teams With Peacock and Instacart as Consumers Seek Rewards
Mastercard Teams With Peacock and Instacart as Consumers Seek Rewards
October 05, 2023  |  Partnerships

Mastercard has debuted its first streaming subscription offering via a partnership with Peacock. That collaboration is one of two announced Thursday (Oct. 5) by the payments giant, which...

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