Loyalty and Rewards

Mastercard Adds Cardholder Benefit Offers From Health, Travel, Lifestyle Brands
Mastercard Adds Cardholder Benefit Offers From Health, Travel, Lifestyle Brands
April 04, 2024  |  Mastercard

Mastercard has added new cardholder benefits that include offers from health and wellness, travel and lifestyle brands. The new offerings include benefits for consumer cardholders and...

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Many Retailers Fall Short of Consumers’ Loyalty Program Expectations
Many Retailers Fall Short of Consumers’ Loyalty Program Expectations
April 03, 2024  |  Consumer Insights

As retailers look to meet consumers’ growing digital expectations, loyalty programs may remain a sticking point, PYMNTS Intelligence research suggests. By the Numbers The PYMNTS...

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Carhartt Taps Consumer Data for Personalized Shopping Journeys
Carhartt Taps Consumer Data for Personalized Shopping Journeys
March 25, 2024  |  Retail

As brands and retailers race to offer the most targeted, relevant consumer journey, Carhartt is leveraging data to transform the omnichannel experience. In an interview...

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Gen Z Card Users Are Dissatisfied With Rewards Programs
Gen Z Card Users Are Dissatisfied With Rewards Programs
March 25, 2024  |  Loyalty & Rewards

Generation Z consumers, those often digitally savvy 18- to 25-year-olds, have emerged as an important target market for financial institutions (FIs) seeking to expand their...

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Chuck E. Cheese CIO: Paid Memberships Boost Personalization Opportunities
Chuck E. Cheese CIO: Paid Memberships Boost Personalization Opportunities
March 11, 2024  |  Retail

Chuck E. Cheese is leveraging paid memberships to drive app engagement, boosting its ability to meet consumer demand for personalized offers. In an interview with...

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Three-Quarters of Retail Customers Expect Omnichannel Coupons
Three-Quarters of Retail Customers Expect Omnichannel Coupons
February 28, 2024  |  Retail

As retailers look to secure consumers’ loyalty both online and in stores, PYMNTS Intelligence research finds that digital deals and discounts go a long way...

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Marriott Lets Members Redeem Points for Taylor Swift Concert Tickets
Marriott Lets Members Redeem Points for Taylor Swift Concert Tickets
February 27, 2024  |  Retail

Marriott International’s loyalty program, Marriott Bonvoy, is now enabling members to redeem points to see a concert on Taylor Swift’s The Eras Tour. Eligible members...

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Visa Debuts Web3-Centric Loyalty Rewards
Visa Debuts Web3-Centric Loyalty Rewards
January 04, 2024  |  Loyalty & Rewards

Visa has introduced a rewards program designed to connect with consumers in virtual spaces. The company’s Web3 Loyalty Engagement Solution is designed to help brands reach customers...

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David’s Bridal Plays Long Game to Weddings by Targeting Proms
David’s Bridal Plays Long Game to Weddings by Targeting Proms
January 04, 2024  |  Retail

David’s Bridal, a big player in wedding attire since 1950, has faced challenges over the years. In 2018, it filed for bankruptcy to handle debts...

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