Loyalty and Rewards

McDonald’s Targets 250 Million Rewards Users by 2027 as QSRs Boost Personalization

McDonald’s Targets 250 Million Rewards Users by 2027 as QSRs Boost Personalization
McDonald’s Targets 250 Million Rewards Users by 2027 as QSRs Boost Personalization
December 07, 2023  |  Loyalty & Rewards

With quick-service restaurants (QSRs) increasingly pushing their digital loyalty programs to gain valuable customer data, McDonald’s is aiming to add 100 million new members in...

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1 in 3 Restaurant Customers Want Card-Linked Rewards
1 in 3 Restaurant Customers Want Card-Linked Rewards
December 06, 2023  |  Consumer Insights

As restaurants and aggregators alike look to drive adoption, PYMNTS Intelligence suggests that card-linked offers can go a long way. Get the Full Story Complete...

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Merchants Eye Embedded, Flexible Rewards to Keep Transactions Flowing
Merchants Eye Embedded, Flexible Rewards to Keep Transactions Flowing
December 04, 2023  |  Loyalty & Rewards

For forward-thinking merchants eyeing new ways to keep the transactions flowing, to keep consumers opening their wallets and wielding cards, new approaches to rewards may...

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Cracker Barrel Bets on Digital Rewards to Combat Declining Revenue
Cracker Barrel Bets on Digital Rewards to Combat Declining Revenue
November 30, 2023  |  Earnings

As restaurants turn to technology to weather the economic storm, Cracker Barrel has finally gotten into rewards and is now counting on its new loyalty...

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Brands Target Families With Children to Boost Cross-Sales and Loyalty
Brands Target Families With Children to Boost Cross-Sales and Loyalty
November 29, 2023  |  Loyalty & Rewards

Families with children constitute the largest group of consumers with merchant or store credit cards — more than millennials, baby boomers, childless couples or high-income...

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American Express Allows Spending of Reward Dollars on Amazon
American Express Allows Spending of Reward Dollars on Amazon
November 20, 2023  |  Loyalty & Rewards

American Express cash-back cardholders can now spend their Reward Dollars on Amazon. Get the Full Story Complete the form to unlock this article and enjoy...

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Taco Bell Launches Nacho Fry Subscription as Restaurants Tap Memberships
Taco Bell Launches Nacho Fry Subscription as Restaurants Tap Memberships
November 14, 2023  |  Subscriptions

Following on the success of its limited-time taco subscriptions, quick-service restaurant (QSR) giant Taco Bell is expanding the model beyond just tacos. Get the Full...

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Wendy’s Sees $1.8 Billion Full-Year Digital Opportunity Amid Loyalty Growth
Wendy’s Sees $1.8 Billion Full-Year Digital Opportunity Amid Loyalty Growth
November 02, 2023  |  Earnings

Wendy’s is tapping loyalty offers and late-night delivery hours to drive digital engagement and in turn to boost sales overall. Get the Full Story Complete...

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