mattel

‘Barbenheimer’ Gives Theater Owners a $235 Million Dream Weekend
‘Barbenheimer’ Gives Theater Owners a $235 Million Dream Weekend
July 23, 2023  |  Connected Economy

“Barbie” is the queen of the box office, giving theaters their best opening weekend since 2019. Get the Full Story Complete the form to unlock...

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Barbie’s Wardrobe and Zales’ Jewelry Are Available to Rent  
Barbie’s Wardrobe and Zales’ Jewelry Are Available to Rent  
July 21, 2023  |  Retail

Resale and rental have become hot initiatives among retailers. The intention is to cater to consumers’ changing preferences and values, while also mitigating the effects...

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The Barbie Phenomenon and Its Impact on Brands and Consumers
The Barbie Phenomenon and Its Impact on Brands and Consumers
June 27, 2023  |  News

“Barbie” is everywhere. It has taken over retail marketing. Everywhere you look there’s a new collaboration, from fast fashion to food and beverage to department...

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Struggling Gap Bets on Nostalgia and Brings Back Barbie 
Struggling Gap Bets on Nostalgia and Brings Back Barbie 
April 21, 2023  |  Retail

Just last month, Gap reflected on a year of struggle, with numerous net losses, bloated inventory levels and a search for a permanent CEO. In the...

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Mattel to Launch P2P Virtual Collectibles Marketplace
Mattel to Launch P2P Virtual Collectibles Marketplace
April 20, 2023  |  NFTs

Toymaker Mattel is turning its virtual platform into a peer-to-peer (P2P) marketplace for collectors. Get the Full Story Complete the form to unlock this article...

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Mattel Emphasizes Ongoing IP Plans in Face of Q4 2022 Sales Drop
Mattel Emphasizes Ongoing IP Plans in Face of Q4 2022 Sales Drop
February 08, 2023  |  Earnings

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Shopify Aims to Woo Big Retailers With ‘Commerce Components’
Shopify Aims to Woo Big Retailers With ‘Commerce Components’
January 03, 2023  |  eCommerce

Shopify says it is opening its eCommerce infrastructure to some of the world’s biggest retailers. Get the Full Story Complete the form to unlock this...

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Mattel CEO Says Toy Biz Is Defensive but Expects Late Shopping Surge
Mattel CEO Says Toy Biz Is Defensive but Expects Late Shopping Surge
October 26, 2022  |  Retail

While acknowledging the broader economic obstacles facing his company along with others, Mattel’s CEO says he’s counting on demand for toys for the holidays. Get...

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Beneath Walmart’s Top Toy List, a Retail Price, Inventory and Payment War Is Brewing
Beneath Walmart’s Top Toy List, a Retail Price, Inventory and Payment War Is Brewing
August 31, 2022  |  Retail

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