McDonald’s is reportedly set to modernize its marketing strategy by launching a digital marketing fund to be paid into by its U.S. franchisees. Get the Full Story...
Denis Montenaro, a regular McDonald’s diner, recently came to a decision. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access...
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Valentine’s Day is coming up, and if the way to your loved one’s heart is through their stomach, PYMNTS is here to help. Get the...
The new year brings movers, shakers and newcomers to this ranking, as competition is sizzling in the mobile order-ahead realm. This edition of PYMNTS’ Provider Ranking...
In 2023, generative artificial intelligence began to make its way into many different parts of the restaurant industry, across the back- and front-of-house, boosting efficiency...
Competition is sizzling in the mobile order-ahead space as more consumers turn to digital to get their meals. It’s a dynamic area, as seen in...
McDonald’s is tapping Google Cloud’s generative artificial intelligence (AI) tools as restaurants increasingly integrate the technology into more parts of their business. Get the Full...
With quick-service restaurants (QSRs) increasingly pushing their digital loyalty programs to gain valuable customer data, McDonald’s is aiming to add 100 million new members in...