Millennials

Millennials, also known as Generation Y, are the demographic cohort following Generation X and preceding Generation Z. Researchers and popular media use the early 1980s as starting birth years and the mid-1990s to early 2000s as ending birth years, with 1981 to 1996 a widely accepted definition.

Source: en.wikipedia.org

Convenience Valued More Than Safety? Millennials Say Yes!
Convenience Valued More Than Safety? Millennials Say Yes!
March 16, 2017  |  Consumer Insights

The concept of valuing convenience over safety might be something more prominent in today’s society than ever before. Get the Full Story Complete the form...

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Retailers Miss Out On $150B From Lack Of Personalization
Retailers Miss Out On $150B From Lack Of Personalization
March 14, 2017  |  Retail

While brick-and-mortar retail can’t always compete with the flexibility and relative ease that eCommerce experiences can offer, some retailers are beginning to bring back lost...

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Turns Out Millennials Buy Their Clothes On Amazon
Turns Out Millennials Buy Their Clothes On Amazon
March 13, 2017  |  Retail

As retailers across categories fawn over shares of millennial spending power, new insight from market research and analytics firm Slice Intelligence indicates that, in terms...

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LendingHome Going After First-Time Home Buyers With New Product
LendingHome Going After First-Time Home Buyers With New Product
March 10, 2017  |  Consumer Finance

LendingHome, the San Francisco mortgage company, is aiming to expand its market for loans by going after first-time homebuyers. Get the Full Story Complete the...

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Study Shows Gen Z Surprisingly Prefers In-Store Shopping
Study Shows Gen Z Surprisingly Prefers In-Store Shopping
March 09, 2017  |  Retail

With all of the connected devices enabling less interaction with others, the big struggle everyone has been talking about for the last year has been...

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Baby Boomers Vs. Millennials: Home Renovations Edition
Baby Boomers Vs. Millennials: Home Renovations Edition
March 07, 2017  |  Boomers vs. Millennials

When it comes to home repairs, there are myriad factors contributing to the reasons for them. While some homeowners want to knock out a wall...

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What You Didn’t Know You Didn’t Know About Millennials
What You Didn’t Know You Didn’t Know About Millennials
March 04, 2017  |  Mobile

Millennials as a generation are probably the most speculated and talked-about generation in human history. A reality that is not entirely unwarranted. Get the Full...

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Let’s Get Physical: Millennials Place Fitness Center High on Hotel Priority List
Let’s Get Physical: Millennials Place Fitness Center High on Hotel Priority List
February 28, 2017  |  News

The millennial generation are sometimes thought of as a finicky bunch that’s hard to please. There are, however, a few known factors that will likely...

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Revlon Puts Its Stamp On Amazon
Revlon Puts Its Stamp On Amazon
February 24, 2017  |  Retail

Cosmetics and beauty company Revlon Inc. is looking to make a marketing statement in the eyes of eCommerce shoppers as part of a larger reinvention...

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