Millennials

Millennials, also known as Generation Y, are the demographic cohort following Generation X and preceding Generation Z. Researchers and popular media use the early 1980s as starting birth years and the mid-1990s to early 2000s as ending birth years, with 1981 to 1996 a widely accepted definition.

Source: en.wikipedia.org

Mobile Game Shows Offer Brands Prized Millennial Viewers
Mobile Game Shows Offer Brands Prized Millennial Viewers
June 14, 2018  |  Retail

Millennials are a force to be reckoned with, as they are made up of approximately 90 million individuals with significant spending power: By 2030, their...

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Turning To The Crowd — And Gift Cards — To Fund Honeymoons
Turning To The Crowd — And Gift Cards — To Fund Honeymoons
June 14, 2018  |  Platform Payments

Millennials could care less for crystal stemware or fine china as wedding gifts. They want experiences — and that’s a trend turning the $19 billion bridal registry business on its...

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Walmart Is Due For An Identity Check
Walmart Is Due For An Identity Check
June 08, 2018  |  Retail

For at least two generations, Walmart has stood for more than just retail. The chain, born in Arkansas, has long served as a cultural, economic...

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Younger Customers Drive Growth Of Casual Luxury
Younger Customers Drive Growth Of Casual Luxury
June 08, 2018  |  Retail

Driven by younger customers, such as millennials and teens, casual luxury is bolstering sales of luxury apparel, handbags and footwear. According to research from Bain,...

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Fiserv: How FIs Can Stay Ahead Of The Credit Card Pack
Fiserv: How FIs Can Stay Ahead Of The Credit Card Pack
June 07, 2018  |  Payment Methods

Spending on credit cards will continue to grow, but any issuer that decides to take a breath, instead of crafting creative rewards and going after...

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Better Visuals Can Lead To More Airline Ticket Sales
Better Visuals Can Lead To More Airline Ticket Sales
June 05, 2018  |  Innovation

Prettier pictures lead to more sales for airlines — that’s the philosophy behind a growing bookings system that offers what Reuters called on Tuesday (June 5) a “more...

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Housing Supply And Demand Imbalance Drives Home Improvement Store Sales
Housing Supply And Demand Imbalance Drives Home Improvement Store Sales
June 05, 2018  |  Retail

Millennials are finally moving out of mom and dad’s house and creating their own households, which has increased demand in the housing market. At the...

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Resetting Digital Delivery
Resetting Digital Delivery
May 30, 2018  |  Today In Data

Though ubiquity is talked up as a goal, for smartphones in the U.S., it has already achieved destination status as 80 percent of American adults...

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