At the most basic level, retailers seek to change consumer behavior. They want to incentivize an individual to browse, to click, to find a promotion — say a card-linked offer — so stirring that they cement a relationship with the merchant by clicking the buy...
In a landscape where data fuels decisions and insights drive growth, simplicity has taken center stage. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no additional logins required. yesSubscribe to our daily...
Western Union has launched a media network business that lets companies advertise to its customers via company-owned channels like its website, mobile app and digital-out-of-home (DOOH) screen network as well as through audience extension. Get the Full Story Complete the form to unlock this article...
As platform businesses strive to maintain a competitive edge, the readiness to harness data effectively is a factor driving success. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no additional logins required....
Platform businesses rely on real-time data to increase growth and elevate customer engagement. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no additional logins required. yesSubscribe to our daily newsletter, PYMNTS Today....
Digital financial services provider SoFi will leverage credit infrastructure and analytics firm Nova Credit’s consumer-permissioned data and analytics solution, Cash Atlas, to bolster its loan underwriting. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS...
Data is the fuel driving today’s world toward a more connected, digital tomorrow. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no additional logins required. yesSubscribe to our daily newsletter, PYMNTS Today....
Cribl has raised $319 million in a Series E funding round to help enterprises “unlock the value” of their IT and security data. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no...
There’s plenty of competition in the retail and banking sectors. But there’s no good reason for them to compete with each other, as both face mounting pressure to enhance customer engagement, streamline operations and deliver new media solutions. This evolving landscape is ushering in a...
