The holiday shopping season has long been the crown jewel of the retail calendar. But as consumer habits evolve, so too do the tools retailers...
This Thanksgiving, football fans won’t just be watching the game — they’ll be shopping it. NBC announced that during its NFL coverage, viewers can scan...
Video commerce platform TalkShopLive has launched a partnership with NBCUniversal. The collaboration, set to kick off Thursday (Aug. 22), involves the two companies creating and...
Peacock, the streaming service owned by Comcast’s NBCUniversal, continues to demonstrate strong appeal, with management revealing during a Thursday (April 25) Q1 earnings call that it added 3...
Gone are the days when watching TV was simply a passive pastime, a one-way street where viewers absorbed content without any direct interaction. In today’s...
LinkedIn has long been a fundamental part of the B2B economy, now topping 1 billion users. Now it’s showing signs of stepping further into the...
Peacock is finding that exclusive rights to buzzy events can bring consumers in, but in subscription commerce, where longevity is the name of the game,...
Walmart is expanding its shoppable TV footprint via a new partnership with NBCUniversal’s Peacock platform. The collaboration lets fans of “Below Deck Mediterranean,” a reality...
Walmart and NBCUniversal have teamed to test retail media-powered ads within live sports streaming. “This will mark the first time NBCUniversal’s live sports streaming inventory...