Gone are the days when watching TV was simply a passive pastime, a one-way street where viewers absorbed content without any direct interaction. In today’s...
LinkedIn has long been a fundamental part of the B2B economy, now topping 1 billion users. Now it’s showing signs of stepping further into the...
Peacock is finding that exclusive rights to buzzy events can bring consumers in, but in subscription commerce, where longevity is the name of the game,...
Walmart is expanding its shoppable TV footprint via a new partnership with NBCUniversal’s Peacock platform. The collaboration lets fans of “Below Deck Mediterranean,” a reality...
Walmart and NBCUniversal have teamed to test retail media-powered ads within live sports streaming. “This will mark the first time NBCUniversal’s live sports streaming inventory...
Elon Musk has confirmed that former NBCUniversal ad executive Linda Yaccarino is the new CEO of Twitter. “@LindaYacc will focus primarily on business operations, while I focus on product design & new...
The incoming CEO of Twitter is reportedly NBCUniversal Chairman, Global Advertising & Partnerships Linda Yaccarino. Yaccarino is in talks for the role, The Wall Street Journal (WSJ) reported Thursday (May 11),...
The top contenders to work with Netflix on creating an ad-supported tier for the streaming service are now NBCUniversal and Google, The Wall Street Journal...
This weekend marked the first bit of good news U.S. theater operators have had in nearly six months. Cinemas were actually open in some states, there...