Netflix

Commercials Return to Streaming Platforms and Reshape Brand Strategy

Commercials Return to Streaming Platforms and Reshape Brand Strategy
Commercials Return to Streaming Platforms and Reshape Brand Strategy
April 07, 2023  |  Streaming

When streaming platforms like Netflix and Hulu first emerged, they quickly fueled a consumer behavior shift where sitting through commercials was no longer acceptable and...

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Nielsen: Streaming Enjoys Strong Numbers as Overall TV Viewership Dips
Nielsen: Streaming Enjoys Strong Numbers as Overall TV Viewership Dips
March 19, 2023  |  Streaming

Zombies, hospital intrigue and Black Panther all helped streaming media dominate the month of February. Get the Full Story Complete the form to unlock this...

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Provider Ranking of Streaming Apps Is the Usual Suspects and Then Some
Provider Ranking of Streaming Apps Is the Usual Suspects and Then Some
March 17, 2023  |  Mobile Applications

Given the time billions of us devote to streaming entertainment, it’s only fitting that we should rank these services — and that we do. And the...

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Subscription Businesses Want Better Tools to Reverse the Churn Trend
Subscription Businesses Want Better Tools to Reverse the Churn Trend
February 17, 2023  |  Subscriptions

“A failed payment disrupts the connection and trust between the subscription provider and the subscriber,” Vindicia Head of Customer Success Meena Srinivasan told PYMNTS. Get...

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Survey Finds 38% of Netflix ‘Borrowers’ Will Pay After Crackdown
Survey Finds 38% of Netflix ‘Borrowers’ Will Pay After Crackdown
February 06, 2023  |  Subscriptions

Some people who have been “borrowing” Netflix may begin paying for it. Get the Full Story Complete the form to unlock this article and enjoy...

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Streaming Services Get the Axe When Consumers Cut Billed Services
Streaming Services Get the Axe When Consumers Cut Billed Services
January 26, 2023  |  Streaming

When consumers cut back on billed services, PYMNTS data shows, streaming is first to go. Get the Full Story Complete the form to unlock this...

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FTX’s 116-Page Creditor List Includes Netflix and Apple
FTX’s 116-Page Creditor List Includes Netflix and Apple
January 26, 2023  |  Cryptocurrency

A newly released list of FTX’s creditors reveals the scope of the bankrupt cryptocurrency company’s collapse. Get the Full Story Complete the form to unlock...

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3 in 10 Subscription Services Are Losing Customers to Competitors
3 in 10 Subscription Services Are Losing Customers to Competitors
January 24, 2023  |  Subscriptions

As subscriptions feel the churn, PYMNTS data shows that many are losing ground to competitors. Get the Full Story Complete the form to unlock this...

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Streaming No Sure Bet in Europe Despite Netflix EMEA Growth
Streaming No Sure Bet in Europe Despite Netflix EMEA Growth
January 22, 2023  |  Streaming

Netflix now has more subscribers in the EMEA region than in the U.S. and Canada. Get the Full Story Complete the form to unlock this...

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