Nike

Nike, Inc. is an American multinational corporation that is engaged in the design, development, manufacturing, and worldwide marketing and sales of footwear, apparel, equipment, accessories, and services. The company is headquartered near Beaverton, Oregon, in the Portland metropolitan area.

(source: nike.com)

Could Drink Brands Be Generating The Latest Fashion Trends?
Could Drink Brands Be Generating The Latest Fashion Trends?
August 25, 2017  |  Retail

When consumers are sipping on an ice-cold beverage to fight against the brutal heat of summer, most aren’t thinking they’d love to have a custom...

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Direct To Consumer: Athletic Gear Arena
Direct To Consumer: Athletic Gear Arena
August 22, 2017  |  Retail

As the online arena pushes for faster shipments and more personalized experiences, there doesn’t seem to be one area of retail that isn’t feeling some...

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Amazon’s Shoe Business Growing Faster Than Traditional Retailers
Amazon’s Shoe Business Growing Faster Than Traditional Retailers
August 04, 2017  |  Amazon

Amazon’s shoe business has already experienced 18 percent growth year-over-year during the first two quarters of 2017— an indication that the online retailer’s investment in...

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Direct To Consumer: Impact On Retail Manufacturing Industry
Direct To Consumer: Impact On Retail Manufacturing Industry
August 01, 2017  |  Retail

To say direct-to-consumer retail practices have had an impact on the manufacturing industry would be an understatement. With eCommerce a major proponent of the direct-to-consumer...

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For Better Or Worse, Customer Service IS The Brand
For Better Or Worse, Customer Service IS The Brand
July 26, 2017  |  Retail

A good product at a good price: that used to be the recipe for a good brand. But a third ingredient in retail is quickly...

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Direct To Consumer: Ditching The Middleman
Direct To Consumer: Ditching The Middleman
July 19, 2017  |  Retail

History tends to repeat itself. In retail, we’ve seen this happen time and again. The latest aspect of retail to rear its head again is...

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Direct To Consumer: Impact On Consumer Expectations
Direct To Consumer: Impact On Consumer Expectations
July 13, 2017  |  Retail

Cutting out the middleman has helped many retailers provide a quicker experience for consumers. Some may argue that it also enhances the quality of produced...

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Direct to Consumer: QVC’s HSN Acquisition Impact
Direct to Consumer: QVC’s HSN Acquisition Impact
July 10, 2017  |  Retail

Buying a kitchen gadget from Ron Popeil or a new knife set from Chef Tony has long been relegated to the confines of infomercials and...

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Direct To Consumer: Challenges Facing DTC Market
Direct To Consumer: Challenges Facing DTC Market
July 05, 2017  |  Retail

Over the last few years, in the midst of the retail revolution, merchants have begun moving toward a more direct retail approach. Given how eCommerce...

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