Nike

Nike, Inc. is an American multinational corporation that is engaged in the design, development, manufacturing, and worldwide marketing and sales of footwear, apparel, equipment, accessories, and services. The company is headquartered near Beaverton, Oregon, in the Portland metropolitan area.

(source: nike.com)

Nike And Amazon Are Kicking Off A Pilot Together
Nike And Amazon Are Kicking Off A Pilot Together
June 30, 2017  |  Retail

It seems the world’s largest maker of athletic shoes and the world’s most successful eCommerce marketplace have found some common ground. Nike announced yesterday that...

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Stock Markets Ending June On A Good Note; Bank Stocks To Lead
Stock Markets Ending June On A Good Note; Bank Stocks To Lead
June 30, 2017  |  Investments

With the month of June coming to an end, U.S. stocks were trading higher on Friday (June 30), with the S&P 500 rising 0.2 percent...

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Direct To Consumer: Big Brands Vs. Small Brands
Direct To Consumer: Big Brands Vs. Small Brands
June 29, 2017  |  Retail

Cutting out the middle man of a physical store location is not a new phenomenon. Since the Internet came onto the scene in the early...

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Nike Mulls Selling Directly on Amazon
Nike Mulls Selling Directly on Amazon
June 22, 2017  |  Retail

Nike has so far resisted direct sales on Amazon, but now it seems that, in the face of ebbing sales, the company has decided to...

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Direct To Consumer: Surviving The Digital Retail Revolution
Direct To Consumer: Surviving The Digital Retail Revolution
June 20, 2017  |  Retail

There’s no question about it — today’s retail landscape is undergoing a digital revolution. With the online world enabling individuals to more easily start their own...

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Nike’s “Breaking2” Brings Marketing, Product Innovation To Next Level
Nike’s “Breaking2” Brings Marketing, Product Innovation To Next Level
May 09, 2017  |  Innovation

This past weekend in Italy, Nike brought together a trio of legendary runners who attempted to break the 2-hour barrier for a full marathon run....

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What Post-Millennials Like
What Post-Millennials Like
April 27, 2017  |  Retail

Just as marketers started to get the hang of this newfangled “millennial” crowd, the next generation comes along to shake things up with different values,...

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Nike’s AR Shoe Experience
Nike’s AR Shoe Experience
January 23, 2017  |  Retail

There are lots of things one might think when one hears the term augmented reality, but shoes probably isn’t one of them. Which is probably...

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Amazon Might Break Into Activewear
Amazon Might Break Into Activewear
January 05, 2017  |  Retail

Online retail giant Amazon continues on its path to being a purveyor of everything. In this latest expansion, Amazon looks to be preparing to launch...

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