Nike

Nike, Inc. is an American multinational corporation that is engaged in the design, development, manufacturing, and worldwide marketing and sales of footwear, apparel, equipment, accessories, and services. The company is headquartered near Beaverton, Oregon, in the Portland metropolitan area.

(source: nike.com)

Nike Sees Strong D2C Sales Despite Consumers’ Discretionary Spending Pressures
Nike Sees Strong D2C Sales Despite Consumers’ Discretionary Spending Pressures
October 04, 2023  |  eCommerce

The continued buildout of Nike’s digital channels and direct-to-consumer (D2C) sales, as well as the brand’s inextricable ties to an ecosystem, are helping buck pressures...

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Strava Continues to Lead PYMNTS Provider Ranking of Fitness Apps
Strava Continues to Lead PYMNTS Provider Ranking of Fitness Apps
September 29, 2023  |  Fitness

Each month, PYMNTS delves into the world of health and fitness tech, assessing related apps based on criteria such as usability, performance, versatility and their...

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Nike and the Travis Kelce Jersey Effect
Nike and the Travis Kelce Jersey Effect
September 29, 2023  |  Retail

The Sunday (Sept. 24) outing of Taylor Swift to watch Kansas City Chiefs’ standout Travis Kelce on the football field wasn’t just a topic of...

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PYMNTS Provider Ranking Rates Top Shopping Apps Defining Retail
PYMNTS Provider Ranking Rates Top Shopping Apps Defining Retail
September 12, 2023  |  Shopping

The PYMNTS Provider Ranking of Shopping Apps showcases the top-performing apps transforming the shopping experience. This month, there are four ties, and Shein finds itself...

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Nike, Macy’s and Pinterest Embrace Shopping’s Not-So-Secret Ingredient 
Nike, Macy’s and Pinterest Embrace Shopping’s Not-So-Secret Ingredient 
September 08, 2023  |  Retail

From fashion to advertising and beyond, companies increasingly recognize the importance of representing a diverse range of body types, skin tones and backgrounds in their...

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As Summer Wanes, Shein Shines Atop Shopping App Rankings 
As Summer Wanes, Shein Shines Atop Shopping App Rankings 
August 14, 2023  |  Mobile Applications

Back to school looms, and shopping — for now, at least — revolves around backpacks, Chromebooks, fall fashion, sneakers and, possibly, stocking up on dorm...

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Macy’s, Nike Launch Inclusive Fits for Decreased Returns
Macy’s, Nike Launch Inclusive Fits for Decreased Returns
July 20, 2023  |  Retail

If a coat or a pair pants were tailored to your body, what’s the likelihood of you returning it? Probably slim. But what if tailoring...

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Brands Realize They Can’t Go It Alone, Overhaul D2C Focus 
Brands Realize They Can’t Go It Alone, Overhaul D2C Focus 
July 11, 2023  |  Retail

The direct-to-consumer (D2C) playbook really had a moment. It even had staying power through the pandemic as it provided brands with a way to reach...

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Nike’s Share of Direct Sales Hits $21.3 Billion, a 14% increase in FY 2023
Nike’s Share of Direct Sales Hits $21.3 Billion, a 14% increase in FY 2023
June 29, 2023  |  Retail

While Nike may have rekindled its relationships with wholesale partners Macy’s and DSW, the apparel and footwear giant isn’t looking to go full throttle on...

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