Nike

Nike, Inc. is an American multinational corporation that is engaged in the design, development, manufacturing, and worldwide marketing and sales of footwear, apparel, equipment, accessories, and services. The company is headquartered near Beaverton, Oregon, in the Portland metropolitan area.

(source: nike.com)

Nike Stock Soars as Record Membership Drives 34% Spike in Digital Sales
Nike Stock Soars as Record Membership Drives 34% Spike in Digital Sales
December 21, 2022  |  Retail

Nike stock soared after strong demand for its products allowed it to do something few other brands can: charge full price. At the same, the...

READ MORE >
Nike Tries to Outrun Snags With D2C and Concept Retail
Nike Tries to Outrun Snags With D2C and Concept Retail
December 19, 2022  |  Retail

Nike shoes are running hard as the famed footwear brand hustles to reverse a 2022 slide. As the Oregon-based athletic footwear, apparel and equipment maker...

READ MORE >
Lululemon Looks to Memberships and Perks to Drive D2C Engagement
Lululemon Looks to Memberships and Perks to Drive D2C Engagement
December 09, 2022  |  Retail

Athletic wear brands looking to win consumers’ direct digital loyalty are turning to membership models. Athleisure retailer Lululemon shared Thursday (Dec. 8) in its third...

READ MORE >
SHEIN and Walmart Share Top Spot Among Shopping Apps Rankings
SHEIN and Walmart Share Top Spot Among Shopping Apps Rankings
December 08, 2022  |  Retail

In the latest Provider Ranking of Shopping Apps, we find three ties among 13 different retailers, including a neck-and-neck race to claim the top spot and...

READ MORE >
China’s Zero-COVID Policies Test Global Brands’ Resilience
China’s Zero-COVID Policies Test Global Brands’ Resilience
November 28, 2022  |  Retail

Three years in, China continues to weather fallout from the pandemic. And that fallout, as lockdowns and civil unrest wrack an already volatile economy, may...

READ MORE >
Demand for Brand Authenticators Rises Amid Growing Threat of Counterfeits
Demand for Brand Authenticators Rises Amid Growing Threat of Counterfeits
November 17, 2022  |  Retail

Recalling then-candidate Joe Biden’s 2019 advice that out-of-work coal miners should learn to code, now-unemployed coders may want to check job listings for “Luxury Procurement...

READ MORE >
Nike Dives Deeper Into Metaverse With ‘.Swoosh’
Nike Dives Deeper Into Metaverse With ‘.Swoosh’
November 14, 2022  |  Metaverse

Nike is continuing its investment in the metaverse with “.Swoosh,” a digital, blockchain-powered meeting place for athletes, collectors, creators and consumers. According to a Monday...

READ MORE >
Shoe Brands Compete for Digital Sales as D2C Volumes Grow
Shoe Brands Compete for Digital Sales as D2C Volumes Grow
October 26, 2022  |  eCommerce

Footwear giant Skechers is seeing its eCommerce investments pay off. The company shared Tuesday (Oct. 25) in its third-quarter 2022 earnings announcement that direct-to-consumer (D2C)...

READ MORE >
Nike Tries to Stamp out Sneaker Resellers
Nike Tries to Stamp out Sneaker Resellers
October 12, 2022  |  Retail

As part of its ongoing efforts to stop sneaker resellers, Nike has updated its terms of sale to say it could cancel online orders made...

READ MORE >