nostalgia

Why Juicy Couture’s New Menswear Line Could Be a Hit With Gen Z 
Why Juicy Couture’s New Menswear Line Could Be a Hit With Gen Z 
January 23, 2024  |  Retail

There are numerous ways to evoke nostalgia.  In April, Gap opted to collaborate with Mattel, releasing a fashion line inspired by Barbie, a nod to childhood and to the...

READ MORE >
Can Selfridges’ Play on Nostalgia Revive the Yellow Pages?
Can Selfridges’ Play on Nostalgia Revive the Yellow Pages?
September 09, 2023  |  Retail

When was the last time you saw the Yellow Pages? Probably in 2019, since that was the last time it was published. Well, that thick,...

READ MORE >
Struggling Gap Bets on Nostalgia and Brings Back Barbie 
Struggling Gap Bets on Nostalgia and Brings Back Barbie 
April 21, 2023  |  Retail

Just last month, Gap reflected on a year of struggle, with numerous net losses, bloated inventory levels and a search for a permanent CEO. In the...

READ MORE >