Can a deal-chaser be turned into a loyal customer? The short answer is yes, but there are crucial steps in changing this powerful mindset, with...
Understanding the three online shopper personas — along with their preferences for pricing and their loyalty to favorite merchants — is essential to creating effective...
Google’s third annual “Search On” event Wednesday (Sept. 28) showed that the search engine giant sees enhancements to search as the big unlock from engagement...
To get a sense of where we are right now in the omnichannel evolution, it pays to have a holistic view — a global view,...
Influencer and creator commerce has heated up considerably since Apple and Google clamped down on the use of tracking cookies, making direct-to-consumer (D2C) connections aided...
Any doubts that deep and early discounting would be the theme of thus year’s holiday shopping season were laid to rest Monday (Sept. 26) as...
In football circles it’s called a “Hail Mary” — a last-second pass heaved into the endzone in hopes of winning the game with no time...
“What price will put you nice folks into a used car today?” The cartoonish used car pitches of yesteryear vanished with the pandemic used car...
FedEx is closing offices and parking aircrafts to deal with revenue for the first fiscal quarter, which was below expectations due to declining package volumes...