Many consumers may have traded down to private-label brands in earlier stages of the current period of high inflation, but now, according to Procter &...
As leading consumer-packaged goods (CPG) brands continue to raise their prices slowly but persistently, shoppers who are on the fence are looking for more affordable...
Artificial intelligence (AI) has entered the consumer-packaged goods arena in a big way, giving consumers more touchpoints and engagement with household brands. In fact, AI...
It turns out Procter & Gamble, the company which makes household staples like Tide detergent, Bounty paper towels, and Crest toothpaste, made more money last...
Procter & Gamble (P&G), the consumer goods giant known for brands like Tide detergent and Pampers diapers, announced first quarter fiscal year 2024 results on...
Consumers are generally not trading down to generic brands of everyday items, despite rising prices. Procter & Gamble — the maker of brands like Crest, Tide and Pampers — said Friday...
Did it all start with diapers? WSJ reported this week (May 2) that inflation was a more difficult economic challenge than Jerome Powell, Janet Yellen and others...
“The U.S. consumer is holding well.” That statement, made by Procter & Gamble CFO Andre Schulten during the company’s most Friday (April 21) earnings call, has...
As consumers shift from supermarkets to eCommerce channels, Procter & Gamble is driving digital sales. The consumer packaged goods (CPG) giant shared on a call...