To create sales lift and purchase intent without the negative brand effects of discounting, Aberdeen Group, which was created for Blackhawk Network’s Hawk Incentives, discovered that...
When planning a large-scale marketing push or publicity stunt, it can be easy to overlook the fact that getting attention is hard, and getting positive...
When Google rolled out the latest and greatest upgrade to its Shopping List tool in April — and changed the tool’s app-based home from Google...
MoviePass, which briefly removed its movie-a-day monthly subscription from its website, will start allowing customers to sign up for it again. Variety, citing MoviePass Chief...
Starbucks promotional efforts, which it has been increasing recently, failed to resonate with customers, resulting in the company reporting lackluster store traffic in the U.S. for...
Sam’s Club announced Thursday (March 22) that customers in Florida, Michigan and Texas can get exclusive deals and discounts via its new collaboration with Ticket Monster....
There is perhaps a possible world where McDonald’s rereleased its Szechuan McNugget dipping sauce from the 1990s promotion of the movie “Mulan” and everything went...
Alibaba.com, the online wholesale platform owned by China-based Alibaba Group, announced Wednesday (Sept. 13) it is launching a new global “Super September” promotion on September 20th....