Retail

Wayfair Rolls Out MyWay Membership Program

Wayfair has announced the launch of MyWay, a new paid membership program that offers benefits such as insider sales, discounts on installation and assembly services, free shipping and next-day delivery.

For an annual fee of $29.99, MyWay is available to U.S. Wayfair customers. Its benefits can also be used when shopping at Joss & Main, AllModern and Birch Lane. The program is also available at Wayfair.ca with perks specifically designed for Canadian customers.

“At Wayfair, we believe creating a home you love should be easy, fun and affordable. We are always looking for new ways to enhance the shopping experience and bring even more value to our customers,” Ed Macri, chief product and marketing officer for Wayfair, said in a press release. “With the introduction of MyWay, we are inviting customers to enjoy an elevated level of service and value while offering yet another reason to make Wayfair their go-to destination for everything home. MyWay members can take advantage of free, one-day delivery upgrades, free shipping, special discounts on Wayfair’s trusted installation and assembly services, and personalized sales and promotions.”

MyWay members will have access to free shipping with no order minimums on millions of items; 25 percent off on services including assembly, installation and upgraded delivery options, including “Room of Choice” and “Full Service Delivery”; access to insider sales and promotions; unique items hand-picked to match members’ individual style; and free, next-day shipping on thousands of items.

The Boston-based company generated $5.7 billion in net revenue for the 12 months that ended June 30, 2018. Earlier this month, Wayfair announced that it is opening two pop-up shops at the beginning of November: One of the stores will be located at the Natick Mall in Massachusetts and the other will be at the Westfield Garden State Plaza in New Jersey.

“We are bringing the Wayfair brand directly to shoppers in a completely new format this holiday season,” Macri said at the time. “Building on the success of our television advertising and direct mail, this pop-up experience is yet another way we are deepening engagement with customers beyond our online presence.”

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