retail media

Walmart Simplifies Streaming Ads for Mid-Sized Business

Walmart Simplifies Streaming Ads for Mid-Sized Business
Walmart Simplifies Streaming Ads for Mid-Sized Business
April 27, 2026  |  Walmart

Walmart Connect has added two new resources for connected TV (CTV) advertisers: a curated marketplace within Walmart DSP called Connect Select and an expanded number...

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Retail Media Grows but Hard-to-Use Offers Hold It Back
Retail Media Grows but Hard-to-Use Offers Hold It Back
April 20, 2026  |  retail

Retail media networks are expanding across retailers, marketplaces and financial institutions, as advertising tied to actual purchases can prove more successful than advertising tied to...

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Retail Media Networks Turn Data and AI Into Growth Engines
Retail Media Networks Turn Data and AI Into Growth Engines
January 08, 2026  |  Retail

Retail media networks are moving from the margins of advertising strategy to the center of how brands and retailers compete, as data and media increasingly...

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Walmart Rolls Out Agentic Advertiser Assistant
Walmart Rolls Out Agentic Advertiser Assistant
January 06, 2026  |  Walmart

Last year, Walmart introduced Marty, an artificial intelligence (AI) super agent for sellers, suppliers and advertisers. Get the Full Story Complete the form to unlock...

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Checkout Becomes the New Battleground for Loyalty Dollars
Checkout Becomes the New Battleground for Loyalty Dollars
December 29, 2025  |  Loyalty & Rewards

Watch: How Smart Basket Redesigns the Economics of Loyalty Get the Full Story Complete the form to unlock this article and enjoy unlimited free access...

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Amazon and Walmart See Intent as 2026’s Holy Grail
Amazon and Walmart See Intent as 2026’s Holy Grail
December 18, 2025  |  Retail

Among retail’s most dominant themes in 2025 was that the next era of competition is about ecosystem control, not just operational excellence. Get the Full...

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CVS Turns First-Party Data Into Retail Media Power Play
CVS Turns First-Party Data Into Retail Media Power Play
November 21, 2025  |  Retail

Watch more: Retail Media as the New Growth Engine: How CVS Is Merging Data, Loyalty and the In-Store Experience Get the Full Story Complete the...

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Instacart Integrates Retail Media Data With TikTok Ads Manager
Instacart Integrates Retail Media Data With TikTok Ads Manager
October 10, 2025  |  Retail

Grocery technology company Instacart has announced a new integration that enables select TikTok consumer packaged goods (CPG) advertisers to use TikTok Ads Manager to tap...

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PayPal Offers Retail Media Assistance to Small Businesses
PayPal Offers Retail Media Assistance to Small Businesses
October 07, 2025  |  retail

PayPal has introduced a way for its small business customers to launch retail media networks. Get the Full Story Complete the form to unlock this...

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