McDonald’s is testing placing ads from other brands on the digital menu boards in its drive-thrus and in its restaurants, Bloomberg reported Tuesday (Sept. 22)....
Walmart Connect has added two new resources for connected TV (CTV) advertisers: a curated marketplace within Walmart DSP called Connect Select and an expanded number...
Retail media networks are expanding across retailers, marketplaces and financial institutions, as advertising tied to actual purchases can prove more successful than advertising tied to...
Retail media networks are moving from the margins of advertising strategy to the center of how brands and retailers compete, as data and media increasingly...
Last year, Walmart introduced Marty, an artificial intelligence (AI) super agent for sellers, suppliers and advertisers. As 2026 begins, the retail giant is touting Marty’s...
Watch: How Smart Basket Redesigns the Economics of Loyalty Brands and merchants are competing for consumer attention in an environment flooded with offers, ads and...
Among retail’s most dominant themes in 2025 was that the next era of competition is about ecosystem control, not just operational excellence. As 2026 approaches,...
Watch more: Retail Media as the New Growth Engine: How CVS Is Merging Data, Loyalty and the In-Store Experience When most people think of CVS,...