Best Buy has launched a retail media partnership with consumer technology publication CNET. The collaboration is designed to help brands reach larger audiences of “high intent” shoppers at...
As retailers look to understand their consumers, both for their own sake and the sake of their advertising customers, Generation Alpha shoppers’ unique, novel behaviors...
Walmart will launch a new service that allows suppliers to combine insights from its data monetization platform with its closed-loop, omnichannel retail media solutions. This combination...
As brands see their ad spending across traditional digital media channels doesn’t go as far as it once did, eCommerce merchants are seizing on the...
Banks need new revenue streams. Retailers (and other businesses operating with razor-thin margins) need to fine-tune their go-to-market strategies and gain higher returns on marketing...
J.P. Morgan Chase unveiled its latest venture, a retail media network called Chase Media Solutions, Wednesday (April 3), marking a move toward personalized advertising within the banking...
Chase is reportedly getting deeper into the world of retail media. The banking giant’s new Chase Media Solutions unit will let advertisers target Chase customers with discounts and...
Data analytics firm NielsenIQ has launched an agreement with TransUnion’s marketing solutions business, TruAudience. The collaboration, announced Wednesday (Jan. 17), combines NielsenIQ’s first-party data on fast-moving consumer goods (FMCG)...
Just like the resurgence of physical retail — retail media ads are now novel once again, especially in-store. Or maybe they’re keeping their novelty as they’ve...