retail media

Like Physical Stores, Retailers Are Pinning Hopes on Retail Media  

Like Physical Stores, Retailers Are Pinning Hopes on Retail Media  
Like Physical Stores, Retailers Are Pinning Hopes on Retail Media  
January 16, 2024  |  Retail

Just like the resurgence of physical retail — retail media ads are now novel once again, especially in-store.   Get the Full Story Complete the form to...

READ MORE >
Omnicom Buys Flywheel to Extend eCommerce/Retail Media Reach
Omnicom Buys Flywheel to Extend eCommerce/Retail Media Reach
October 30, 2023  |  Acquisitions

Marketing communications company Omnicom has acquired eCommerce firm Flywheel Digital for $835 million. Get the Full Story Complete the form to unlock this article and...

READ MORE >
Instacart Serves Up New Avenues for Brands to Reach Shoppers 
Instacart Serves Up New Avenues for Brands to Reach Shoppers 
October 20, 2023  |  Retail

Delivery platforms like Instacart are becoming a valuable avenue for brands looking to connect with consumers who prefer the convenience of grocery shopping from their...

READ MORE >
Walmart and Kroger Aim to Increase Market Share as In-Store Advertising Gains Momentum 
Walmart and Kroger Aim to Increase Market Share as In-Store Advertising Gains Momentum 
August 09, 2023  |  Retail

If you’ve stepped inside a store recently, maybe a Target or Kroger, you might have noticed digital in-store advertising — an upgraded rendition of the...

READ MORE >
Carrefour Banks on Retail Media, BNPL to Fuel 2023 Omnichannel Customer Engagement
Carrefour Banks on Retail Media, BNPL to Fuel 2023 Omnichannel Customer Engagement
November 08, 2022  |  Retail

As part of its business strategy for the 2023-26 period, French retail giant Carrefour has unveiled plans to launch a global retail media platform, a...

READ MORE >