social commerce

Social Media Giants Keep Focus on Commerce Ahead of Holidays

Social Media Giants Keep Focus on Commerce Ahead of Holidays
Social Media Giants Keep Focus on Commerce Ahead of Holidays
October 27, 2021  |  Social Commerce

Advertising issues associated with Apple iOS 14 privacy changes have made a lot of headlines as Facebook, Twitter and Snapchat have reported their earnings, but...

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Poshmark Allows Brands to Sell Directly on Platform
Poshmark Allows Brands to Sell Directly on Platform
October 27, 2021  |  Retail

Online apparel platform Poshmark has rolled out the Brand Closet Program, which allows large brands to connect directly with and sell on the company’s secondhand...

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TikTok Fueling ‘Reading Renaissance,’ Increased Sales of Physical Books
TikTok Fueling ‘Reading Renaissance,’ Increased Sales of Physical Books
October 26, 2021  |  Retail

In June 2020, national book retailer Barnes & Noble started seeing surges in sales of certain trade paperbacks and couldn’t figure out why — until...

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Facebook Pins Its 2022 Hopes on the Metaverse, New Ad Tech and eCommerce Tools
Facebook Pins Its 2022 Hopes on the Metaverse, New Ad Tech and eCommerce Tools
October 25, 2021  |  Earnings

Calling the dawning metaverse “the successor of the mobile internet,” Facebook CEO Mark Zuckerberg described “groundbreaking” changes coming to the social media platform and its...

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Retailers Struggle With Increasing Costs of Customer Acquisition
Retailers Struggle With Increasing Costs of Customer Acquisition
October 25, 2021  |  Retail

Increasing customer acquisition costs are beginning to dig into retailers’ profits at a time when merchants are struggling on multiple different fronts, facing a continuing...

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Facebook’s Earnings May Hint at Business Model’s Resiliency
Facebook’s Earnings May Hint at Business Model’s Resiliency
October 25, 2021  |  Earnings

Facebook’s earnings report will come after the bell — and the numbers will tell a tale, perhaps, of business model resiliency. Get the Full Story...

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Today in Retail: Mattel Touts Supply Chain Flexibility; Google Bets on Social Commerce 
Today in Retail: Mattel Touts Supply Chain Flexibility; Google Bets on Social Commerce 
October 22, 2021  |  Retail

In today’s top retail news, Mattel executives are confident they can overcome supply chain issues, while Google is looking at making moves in India’s social...

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Google Makes Social Commerce Push with Meesho Investment 
Google Makes Social Commerce Push with Meesho Investment 
October 22, 2021  |  Investments

Search engine behemoth Google and social commerce company Meesho are exploring the details of a possible $50 million to $75 million investment by the former,...

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