Online apparel platform Poshmark has rolled out the Brand Closet Program, which allows large brands to connect directly with and sell on the company’s secondhand marketplace.
The Brand Closet Program “allows brands to directly connect, converse with and sell to Poshmark’s community of over 80 million users with a suite of social merchandising tools specially designed to engage with their fans on Poshmark,” according to the company announcement.
Brands can announce limited-time offerings through the Drops Soon feature, set up one-on-one interactions through My Shoppers and boost awareness of Poshmark’s catalog in branded Posh Parties.
“We are thrilled to open our social marketplace more widely to brands, empowering them to build loyal, lasting connections with a coveted audience, tap into a new sales channel and bring shoppers the kind of personalized service that is all too rare in eCommerce,” Manish Chandra, founder and CEO of Poshmark, said in the announcement.
“By connecting brands directly to our community of highly engaged, deeply passionate shoppers and reCommerce enthusiasts, we’re building a stronger, more vibrant marketplace,” he added. “It’s a win for everyone.”
Poshmark began testing the Brand Closet in 2020 — including social merchandising, brand awareness, customer loyalty opportunities, and turnkey commerce and logistics offerings — with select retailers.
“Our social marketplace now supports sellers of all sizes, from new sellers to professional resellers to large-scale brands, and we want to empower each and every one of them to be successful on Poshmark while fueling a more circular shopping engine,” said Tracy Sun, Poshmark’s co-founder and SVP of seller experience. “We’re just getting started, and I’m excited to build this program and ensure that all sellers can thrive on our platform.”
Related news: Poshmark Rolls Out New eCommerce Tools to Give Sellers More Customer Insights
Earlier this month, Poshmark announced an expansion of its eCommerce offerings and introduced a team to support sellers in the U.S., Canada, Australia and India.
Poshmark also debuted a virtual in-store associate called My Shoppers, and the real-time inventory and sales dashboard Closet Insights.
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