social commerce

TikTok and GoTo Combine eCommerce Businesses in Indonesia
TikTok and GoTo Combine eCommerce Businesses in Indonesia
January 31, 2024  |  eCommerce

TikTok and GoTo, the largest digital ecosystem in Indonesia, announced the formation of a strategic partnership in Indonesia. With this deal, GoTo’s eCommerce company Tokopedia and TikTok Shop Indonesia have combined...

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The 216 Million Reasons Why Mango, LensCrafters and Worldline Are Betting on the Metaverse
The 216 Million Reasons Why Mango, LensCrafters and Worldline Are Betting on the Metaverse
January 31, 2024  |  Metaverse

As technology advances, the metaverse is growing, offering immersive experiences, social connectivity, and economic opportunities.  Embracing the same sentiment, Spanish retailer Mango has entered the...

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Amazon Expands Availability of Consult-a-Friend Mobile Shopping Feature
Amazon Expands Availability of Consult-a-Friend Mobile Shopping Feature
January 30, 2024  |  Amazon

Amazon has expanded the availability of Consult-a-Friend, its mobile shopping feature that is designed to add a social and collaborative element to shopping on the...

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TikTok Trials Feature to Make All Video Posts Shoppable
TikTok Trials Feature to Make All Video Posts Shoppable
January 29, 2024  |  eCommerce

TikTok is testing a new feature that aims to make all videos posted on the social media platform shoppable, allowing viewers to easily find and...

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Streaming Platforms Step Up Push for Shoppable Integrations
Streaming Platforms Step Up Push for Shoppable Integrations
January 29, 2024  |  Streaming

As streaming services look to drive revenue, shoppable integrations are popping up in everything from mobile games to advertising breaks. As a recent Bloomberg report...

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X Boosts Content Moderation Teams as Taylor Swift Deep Fakes Go Viral on Platform
X Boosts Content Moderation Teams as Taylor Swift Deep Fakes Go Viral on Platform
January 28, 2024  |  Social Commerce

Social media platform X is hiring 100 content moderators to police child abuse content. “At X, we have zero tolerance for Child Sexual Exploitation (CSE), and we...

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The Role Creators Will Play in 2024 
The Role Creators Will Play in 2024 
January 25, 2024  |  Social Commerce

Creators and influencers have moved beyond their conventional roles as simple product endorsers, and transformed into trusted advisers who play a pivotal role in shaping...

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Report: YouTube Laying Off 100 Members of Creator Partnerships Team
Report: YouTube Laying Off 100 Members of Creator Partnerships Team
January 17, 2024  |  Social Commerce

YouTube is reportedly laying off about 100 people from its creator partnerships team. The Google-owned business is restructuring and will consolidate the remaining members of that team...

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myGemma CEO: Luxury Resale’s Network Effect Fosters Loyalty, Repeat Business
myGemma CEO: Luxury Resale’s Network Effect Fosters Loyalty, Repeat Business
January 09, 2024  |  Retail

Luxury resale tends to be dominated by consignment platforms. Sites like The RealReal buy designer clothes, bags and jewelry, and then mark the prices to...

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