social commerce

Report: YouTube Laying Off 100 Members of Creator Partnerships Team
Report: YouTube Laying Off 100 Members of Creator Partnerships Team
January 17, 2024  |  Social Commerce

YouTube is reportedly laying off about 100 people from its creator partnerships team. The Google-owned business is restructuring and will consolidate the remaining members of that team...

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myGemma CEO: Luxury Resale’s Network Effect Fosters Loyalty, Repeat Business
myGemma CEO: Luxury Resale’s Network Effect Fosters Loyalty, Repeat Business
January 09, 2024  |  Retail

Luxury resale tends to be dominated by consignment platforms. Sites like The RealReal buy designer clothes, bags and jewelry, and then mark the prices to...

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Top Subscription Merchants Know the Value of Social Media
Top Subscription Merchants Know the Value of Social Media
January 08, 2024  |  Subscriptions

The most successful retail subscription companies see the value of tapping into social media apps’ wide audiences, while underperformers tend to abstain from these platforms....

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The Role Influencers and Customer Reviews Play at Checkout  
The Role Influencers and Customer Reviews Play at Checkout  
January 08, 2024  |  Social Commerce

Influencers bridge the gap between the brands and consumer, but regular everyday reviews from people are just as crucial in making that connection. These influences...

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Would You Brave a Stampede for Love or a Stanley Cup?
Would You Brave a Stampede for Love or a Stanley Cup?
January 06, 2024  |  Retail

Would you brave crowds and the possibility of getting trampled in the name of love this Valentine’s Day? All to secure the newest Stanley tumbler...

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Will TikTok Help Peloton Flex Its Comeback Muscles? 
Will TikTok Help Peloton Flex Its Comeback Muscles? 
January 05, 2024  |  Social Commerce

In its quest for increased consumer relevance, exercise equipment and media firm Peloton is turning its attention to TikTok. Can this strategic shift propel the company back into...

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Peloton Creates New Hub for Fitness Content on TikTok
Peloton Creates New Hub for Fitness Content on TikTok
January 04, 2024  |  Partnerships

Peloton and TikTok partnered to offer Peloton’s workout content to TikTok users in the United States, the United Kingdom and Canada. The partnership will create...

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Report: TikTok Targets $17 Billion in US eCommerce Volume
Report: TikTok Targets $17 Billion in US eCommerce Volume
January 04, 2024  |  eCommerce

TikTok reportedly hopes to expand its U.S. eCommerce business to $17.5 billion this year. That ten-fold increase, the subject of a Wednesday (Jan. 3) Bloomberg News...

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X Restores Headlines to News Links Following User Complaints
X Restores Headlines to News Links Following User Complaints
January 02, 2024  |  Social Commerce

Elon Musk’s decision to remove headlines from X’s news links was apparently short-lived. The multibillionaire social media mogul announced in October that the platform — formerly...

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