social commerce

How Generation Multitasker Will Drive Digital Transformation in 2024
How Generation Multitasker Will Drive Digital Transformation in 2024
December 29, 2023  |  Connected Economy

With the rise of connected devices making it possible to do more at any given moment, 2023 saw consumers multitasking more than ever. A PYMNTS...

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LinkedIn Ad Revenues Surge as Companies Flee X
LinkedIn Ad Revenues Surge as Companies Flee X
December 28, 2023  |  Social Commerce

Elon Musk’s loss in the social media advertising space has apparently been LinkedIn’s gain. The Microsoft-owned professional networking site has seen a jump in ad revenue as companies jump...

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LTK Says Everybody Wants to Become a Creator, but Is That a Good Thing?
LTK Says Everybody Wants to Become a Creator, but Is That a Good Thing?
December 26, 2023  |  Retail

The urge to play “creator” has spread like wildfire through our culture. People from all walks of life are itching to share their stories, skills...

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Year in Review: Social Media eCommerce Has Not Yet Caught On
Year in Review: Social Media eCommerce Has Not Yet Caught On
December 22, 2023  |  eCommerce

Social platforms such as TikTok, Facebook and Instagram have made it quicker and easier for consumers worldwide to share their shopping stories and start retail...

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Streaming Subscriptions Set Sights on New Monetization Opportunities
Streaming Subscriptions Set Sights on New Monetization Opportunities
December 22, 2023  |  Streaming

As streaming platforms evolved throughout the year, many leaders in the industry set their sights on ways to monetize their content beyond subscription fees and...

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Claim Debuts Rewards-Based Social Network With $4 Million in Funding
Claim Debuts Rewards-Based Social Network With $4 Million in Funding
December 20, 2023  |  Investments

Rewards-based social network Claim has emerged from stealth with $4 million in new funding. The company announced the seed round on its blog Wednesday (Dec. 20), as well as...

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Meta Launches Small Business Partnership With India’s ONDC
Meta Launches Small Business Partnership With India’s ONDC
December 19, 2023  |  Meta

Meta has teamed with India’s ONDC to help smaller merchants do business on WhatsApp. The partnership with the Open Network for Digital Commerce (ONDC) is...

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How Brands and Retailers Can Make the Most Out of Pinterest’s Predictions
How Brands and Retailers Can Make the Most Out of Pinterest’s Predictions
December 14, 2023  |  Social Commerce

Navigating the rapid trend cycle can be challenging, but add a dose of inflation and it gets even harder — making it so much harder...

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X Sees Quarterly Ad Revenue Drop Amid Content Moderation Concerns
X Sees Quarterly Ad Revenue Drop Amid Content Moderation Concerns
December 12, 2023  |  Social Commerce

X, the social media platform formerly known as Twitter, is reportedly facing a slump in advertising revenue this year. The social media platform has been...

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