Social Media

Social media are interactive computer-mediated technologies that facilitate the creation and sharing of information, ideas, career interests and other forms of expression via virtual communities and networks.

TikTok Shop Job Cuts Loom Amid Ban and Tariff Uncertainty
TikTok Shop Job Cuts Loom Amid Ban and Tariff Uncertainty
May 21, 2025  |  Social Commerce

TikTok’s U.S. eCommerce workers are reportedly facing possible job cuts. That’s according to a Bloomberg News report Wednesday (May 21), citing an internal memo to the social media...

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GenAI Cracks the Code on Visual Search and Shopping at Pinterest
GenAI Cracks the Code on Visual Search and Shopping at Pinterest
May 20, 2025  |  Artificial Intelligence

The promise of generative artificial intelligence is beginning to crack visual search, one of eCommerce’s most stubborn puzzles. More specifically, generative AI is helping visual...

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Likes, Shares, Revenue: How SMBs Are Winning Big on Social
Likes, Shares, Revenue: How SMBs Are Winning Big on Social
May 19, 2025  |  SMBs

Social media’s reach has brought influencers, tweets and videos to mobile devices, changing the face of commerce and the ways businesses, particularly small- to medium-sized...

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47% of Consumers Check Customer Feedback Before Buying Recommended Items
47% of Consumers Check Customer Feedback Before Buying Recommended Items
May 15, 2025  |  Social Commerce

Despite the booming influencer marketing landscape, American consumers exhibit a strong inclination to conduct independent research before committing to a purchase based on a social...

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Pinterest Bets on New Visual Search Features to Fuel Personalization
Pinterest Bets on New Visual Search Features to Fuel Personalization
May 05, 2025  |  eCommerce

Pinterest is introducing new features to let users find ideas that match their personal tastes. The new visual search tools, announced Monday (May 5), will...

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Trump’s ‘Warm Spot’ for TikTok Could Extend Ban Deadline Again
Trump’s ‘Warm Spot’ for TikTok Could Extend Ban Deadline Again
May 04, 2025  |  Social Commerce

President Donald Trump is willing to give TikTok more time to find a new owner. “So perhaps I shouldn’t say this, but I have a...

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Antitrust Trial Sees FTC and Meta Debate Whether Company Has Competitors
Antitrust Trial Sees FTC and Meta Debate Whether Company Has Competitors
April 29, 2025  |  ANTITRUST

The antitrust trial brought against Meta by the Federal Trade Commission (FTC) has reportedly focused on what the company’s platforms do and who they compete...

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OpenAI Reportedly Taking On X and Meta With Social Network Plans
OpenAI Reportedly Taking On X and Meta With Social Network Plans
April 15, 2025  |  Artificial Intelligence

OpenAI is reportedly developing a social media platform along the lines of X. That’s according to a report Tuesday (April 15) by the Verge, citing sources who said...

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38% of Zillennials Value Locally Sourced Retail Products
38% of Zillennials Value Locally Sourced Retail Products
April 15, 2025  |  Retail

Navigating retail demands an understanding of the consumers shaping its future. Arguably, the future belongs to zillennials, a pivotal demographic. The PYMNTS Intelligence report “What...

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