Social Media

Social media are interactive computer-mediated technologies that facilitate the creation and sharing of information, ideas, career interests and other forms of expression via virtual communities and networks.
Nearly 1 in 5 Social Media Shoppers Used PayPal for Their Most Recent In-App Purchase
Nearly 1 in 5 Social Media Shoppers Used PayPal for Their Most Recent In-App Purchase
December 06, 2023  |  Social Commerce

Social media platforms like Facebook, Instagram and TikTok have revolutionized the way consumers shop and interact with brands, with each channel meeting different consumer interests...

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Social Virtual Reality Platform VRChat Launches Paid Subscriptions
Social Virtual Reality Platform VRChat Launches Paid Subscriptions
December 05, 2023  |  Subscriptions

Social virtual reality (VR) platform VRChat has begun rolling out its new Creator Economy, starting with the introduction of Paid Subscriptions. This new feature allows...

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TikTok Brings Ticketmaster Purchasing Program to 20 New Markets
TikTok Brings Ticketmaster Purchasing Program to 20 New Markets
December 04, 2023  |  Partnerships

TikTok and Ticketmaster are expanding their in-app ticketing partnership to 20 new markets. The partnership, launched last year in the U.S., is now being offered to users in the U.K.,...

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YouTube Steps Up ‘Cat-and-Mouse’ Game Against Ad Blockers
YouTube Steps Up ‘Cat-and-Mouse’ Game Against Ad Blockers
December 03, 2023  |  Subscription Commerce

YouTube is reportedly increasing its efforts to keep ad blockers off of its site. The Google-owned video platform recently began a new policy of requiring...

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Meta’s Threads Heads to Europe in December
Meta’s Threads Heads to Europe in December
November 30, 2023  |  Meta

Meta is reportedly planning to bring its Threads platform to Europe in December. The launch is happening following some regulator-conscious tweaks by the Facebook owner,...

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Tumblr Shutting Down Creator Subscriptions as Other Platforms Launch Them
Tumblr Shutting Down Creator Subscriptions as Other Platforms Launch Them
November 28, 2023  |  Subscriptions

As more creator-focused platforms launch tools for makers to monetize their followings with subscriptions, Tumblr is ending its Post+ program, suggesting that perhaps the landscape...

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Black Friday Sees Spending Surge Despite Inflation
Black Friday Sees Spending Surge Despite Inflation
November 28, 2023  |  Consumer Insights

Despite inflationary pressures and all the voices warning that this year’s Black Friday was going to be one of restraint, nearly 8.6% more consumers say...

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Report: Reddit Talking With Potential Investors for IPO 
Report: Reddit Talking With Potential Investors for IPO 
November 27, 2023  |  IPO

Reddit is reportedly in talks with potential investors for an initial public offering (IPO).  The social media company is considering going public as early as the...

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Snapchat Reportedly Joins Social Media Companies Testing Ad-Free Subscription Tiers
Snapchat Reportedly Joins Social Media Companies Testing Ad-Free Subscription Tiers
November 27, 2023  |  Subscriptions

As social media companies push for new ways to monetize their user bases, Snapchat is becoming the latest to test ad-free subscriptions to drive recurring...

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