Social Media

Social media are interactive computer-mediated technologies that facilitate the creation and sharing of information, ideas, career interests and other forms of expression via virtual communities and networks.
Krispy Kreme Drives Gen Z Adoption With eCommerce, Social Media
Krispy Kreme Drives Gen Z Adoption With eCommerce, Social Media
November 09, 2023  |  eCommerce

With Generation Z disproportionately relying on online platforms to pick where they order food, Krispy Kreme is investing in digital to grow penetration with young...

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TikTok Creating Its Own eCommerce Fulfillment Network
TikTok Creating Its Own eCommerce Fulfillment Network
November 08, 2023  |  eCommerce

TikTok is establishing a warehouse and fulfillment network to boost its eCommerce operations. As a report Tuesday (Nov. 7) by The Wall Street Journal (WSJ) noted, this move...

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Toys, Pet Products Expected to Fuel Retail Sales on Social Media 
Toys, Pet Products Expected to Fuel Retail Sales on Social Media 
November 08, 2023  |  Social Commerce

Consumers are becoming increasingly connected on social media, and retailers are taking notice. In a bid to grow engagement and sales, merchants have taken to...

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TikTok Teams With Real Authentication for Handbag Verification
TikTok Teams With Real Authentication for Handbag Verification
November 06, 2023  |  Retail

TikTok is offering authentication services for pre-owned handbags on its American eCommerce marketplace. TikTok Shop teamed up with luxury goods authentication provider Real Authentication to...

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UK’s CMA Says Meta Commits to Protect Advertising Customers’ Data
UK’s CMA Says Meta Commits to Protect Advertising Customers’ Data
November 03, 2023  |  Regulation

The United Kingdom’s Competition and Markets Authority (CMA) said Friday (Nov. 3) that Meta has made commitments to not use its advertising customers’ data. These...

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Facebook Introduces Reels A/B Testing Tool for Creators
Facebook Introduces Reels A/B Testing Tool for Creators
November 02, 2023  |  Meta

Facebook has unveiled several new features designed to help creators enhance their content performance on the platform. These updates are part of Facebook’s professional dashboard, a...

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Report: Instagram Developing Customizable AI-Powered Chatbot
Report: Instagram Developing Customizable AI-Powered Chatbot
November 01, 2023  |  Artificial Intelligence

Instagram is reportedly working on a new feature that would let users create a customized artificial intelligence (AI)-powered chatbot. The feature from the social media...

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More Than 40% of Consumers Use Their Social Media Feeds to Find Products
More Than 40% of Consumers Use Their Social Media Feeds to Find Products
November 01, 2023  |  Social Commerce

In today’s digital age, social media has become a powerful tool for consumers to discover and purchase products. Platforms like TikTok, Instagram, and YouTube have transformed...

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Tech Giants Drive Subscription Growth Across Consumers’ Daily Activities
Tech Giants Drive Subscription Growth Across Consumers’ Daily Activities
October 31, 2023  |  Subscriptions

From business to leisure, the largest tech companies are driving recurring revenue from every part of consumers’ day-to-day routines with their subscription offerings. Take, for...

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