In the competitive arena of international fashion, Mango and Farm Rio are each pursuing distinct strategies to capture the U.S. consumer market. Both brands, hailing...
As if being two-time defending Super Bowl champions isn’t enough, the Kansas City Chiefs have set a new standard in the NFL’s digital arena as...
As influencers experiment with the best platforms to monetize their followings, some find that to reach a luxury audience, Instagram and TikTok do not quite...
As alcoholic beverage brands look for ways to capture consumers’ attention and spending in the digital world, Purity Distillery sees contextual commerce help build these...
As consumers increasingly look to social media to inspire their shopping, the social commerce space is becoming more and more about individual creators’ personalities. Get...
The lines between social interaction and commerce are increasingly blurred, and they show no signs of separating, at least not anytime soon. Get the Full...
Snap, the parent company of Snapchat, is intensifying its commitment to its community with a suite of new features and improvements designed to create deeper...
As consumers begin to adopt social media channels to make purchases, PYMNTS Intelligence found which apps shoppers are turning to for different kinds of retail...