Social Media

Social media are interactive computer-mediated technologies that facilitate the creation and sharing of information, ideas, career interests and other forms of expression via virtual communities and networks.

Pinterest Taps VTEX to Help Brands Embrace Social Commerce
Pinterest Taps VTEX to Help Brands Embrace Social Commerce
June 09, 2024  |  Social Commerce

Pinterest has launched a partnership with composable commerce platform VTEX. The new collaboration is designed to help consumer brands expand their social commerce footprint and...

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Gen Z and Millennial Sock Shoppers Go Toe to Toe
Gen Z and Millennial Sock Shoppers Go Toe to Toe
June 08, 2024  |  Retail

It looks like there’s a generational paradigm shift in a key hosiery category — on platforms such as TikTok, viral videos depict a lighthearted sock...

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Rent the Runway: Fashion Brands Can’t Grow on Digital Alone
Rent the Runway: Fashion Brands Can’t Grow on Digital Alone
June 06, 2024  |  Retail

As brands reckon with the reemergence of brick-and-mortar as a key priority for consumers, Rent the Runway said an eCommerce-only approach will no longer cut...

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Meta’s AI Training Plans Targeted by EU Privacy Group
Meta’s AI Training Plans Targeted by EU Privacy Group
June 06, 2024  |  Artificial Intelligence

Meta’s plans for training its AI have run afoul of a European privacy group. Vienna-based NOYB — the European Center for Digital Rights —  said Thursday (June 6)...

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Zara and Amazon Lead Livestream Shoppable Content Expansion
Zara and Amazon Lead Livestream Shoppable Content Expansion
June 04, 2024  |  Retail

As consumers around the world look for more engaging purchasing experiences, livestream shopping is expanding internationally. Zara, for instance, is reportedly expanding its live shopping...

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Mall of America: Consumers Want Social Media to Inform Shopping Experiences
Mall of America: Consumers Want Social Media to Inform Shopping Experiences
June 04, 2024  |  Retail

From influencer pop-ups to store openings for TikTok-famous brands, malls are taking the social media shopping experience to brick-and-mortar locations to reach young consumers. Jill...

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Will Gen Z Put a New Face on Social Commerce?
Will Gen Z Put a New Face on Social Commerce?
June 04, 2024  |  Social Commerce

Meta’s recent news that it is seeing a surge in younger users may help set the stage for a rising tide in social commerce. The...

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Consumers Are Fed Up With Tipping and Take to Social Media to Prove It
Consumers Are Fed Up With Tipping and Take to Social Media to Prove It
June 03, 2024  |  Economy

Social media offers a running commentary on consumer sentiment and serves as a barometer of backlash. It may be the case that tiplflation is pushing...

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Facebook Records Highest Young Adult Use in Three Years
Facebook Records Highest Young Adult Use in Three Years
June 02, 2024  |  Facebook / Meta

Meta Platforms says young adults are flocking to Facebook. “Facebook is still for everyone, but in order to build for the next generation of social...

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