subscription commerce

The use of a recurring, usually monthly, payment business model so consumers and businesses can access products and services on a regular basis. The most popular subscription commerce businesses are streaming services (e.g. Spotify, Netflix), digital media (e.g. Wall Street Journal, Bloomberg), “box of the month” categories (e.g. StitchFix, Barkbox, FabFitFun). Businesses use the subscription commerce model to make access to valuable products more affordable by eliminating the need to make a one-time purchase, e.g. Salesforce, Microsoft Office, fraud and security software).
Personalized Skincare Puts a Fresh Face on Heyday’s Subscription Model
Personalized Skincare Puts a Fresh Face on Heyday’s Subscription Model
June 27, 2023  |  Retail

If TikTok told you to rotate your skincare products biweekly, you probably started to rotate your skincare regimen. Or you know someone who did. But...

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New Data Shows Why 48% of Retail Subscription Customers May Not Be Worth Retaining
New Data Shows Why 48% of Retail Subscription Customers May Not Be Worth Retaining
June 14, 2023  |  Subscriptions

The retail subscription sector is feeling the pain of financially tapped-out consumers or those simply disenchanted with the workings of subscription plans, making retention strategies...

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Study Finds 30% of Subscribers Account for Nearly 80% of Subscription Merchant Revenue
Study Finds 30% of Subscribers Account for Nearly 80% of Subscription Merchant Revenue
June 14, 2023  |  Subscription Commerce

The retail subscriptions industry is losing momentum as economic pressures cause subscribers to shift behaviors and reevaluate their subscriptions. PYMNTS’ research identifies “loyalists” as a...

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Netflix Signed Up 200K in Days After Password-Sharing Crackdown
Netflix Signed Up 200K in Days After Password-Sharing Crackdown
June 11, 2023  |  Subscriptions

Netflix’s password-sharing ban hasn’t hurt its subscriber numbers. The streaming service announced May 23 it would begin efforts to block password sharing.  Since then, subscription research...

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Bark Shifts Focus to Resonate With Consumers Beyond Subscriptions 
Bark Shifts Focus to Resonate With Consumers Beyond Subscriptions 
June 06, 2023  |  Subscription Commerce

Despite the economic changes, pet essentials remain highly valued by pet parents. However, Bark, the omnichannel dog brand known for its BarkBox and Super Chewer...

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Peloton, Lululemon Shift Gears to Respond to Changing Landscape of Fitness Hardware 
Peloton, Lululemon Shift Gears to Respond to Changing Landscape of Fitness Hardware 
May 09, 2023  |  Fitness

Last week PYMNTS reported that Peloton is preparing for a rebranding effort as it expands its knowledge of its customer base and their workout preferences....

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Sweetgreen Says Subscriptions Only Effective if They Reach Beyond Superfans 
Sweetgreen Says Subscriptions Only Effective if They Reach Beyond Superfans 
May 08, 2023  |  Subscriptions

As restaurants look to subscription commerce to drive loyalty, fast-casual salad and bowl chain Sweetgreen notes that the model is only effective if it can...

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Discount Subscriptions Combine Consumers’ Two Favorite Features: Convenience and Savings
Discount Subscriptions Combine Consumers’ Two Favorite Features: Convenience and Savings
May 02, 2023  |  Subscription Commerce

Subscriptions considered discretionary were among the first to go when consumers began slashing their budgets and their providers have generally struggled since. Although there have...

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Cost Drives 56% of All Retail Subscription Cancellations
Cost Drives 56% of All Retail Subscription Cancellations
April 18, 2023  |  Subscription Commerce

Despite economic uncertainty, retail product subscriptions have proven resilient. February 2023 saw an 11% increase in retail product subscribers compared to September 2022, suggesting that...

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