Super Apps For the Super Connected

Why Demographics Only Tell Half the Consumer Digital Adoption Story 

Why Demographics Only Tell Half the Consumer Digital Adoption Story 
Why Demographics Only Tell Half the Consumer Digital Adoption Story 
April 14, 2023  |  Connected Economy

Focusing on just the youngest digital-native generations or only high-earners when describing the connected-tech consumer misses the big picture when it comes to this demographic within a demographic. The...

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40% of Millennials ‘Very’ Interested in Super Apps
40% of Millennials ‘Very’ Interested in Super Apps
October 17, 2022  |  Connected Economy

The super app — and, with it, one-stop mobile control over a broad range of everyday activities online and offline — is poised to receive...

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Millennials Desire To Consolidate Connected Devices Greatest Among Consumer Groups, Study Finds
Millennials Desire To Consolidate Connected Devices Greatest Among Consumer Groups, Study Finds
October 10, 2022  |  Connected Economy

Connected devices have enabled consumers to centralize all manner of daily tasks, making it easy to buy groceries, monitor bank transactions, track health data and...

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