There are and always have been sharp differences between how consumers in different demographic groups experienced the quick and total digitization of the United States...
Who are the zillennials? A cohort of the 30 million United States consumers born between 1990 and 2000, zillennials bridge the gap between millennials and...
2022 marked many consumers’ triumphant return to the physical world after two years of pandemic-related restrictions — but even after options have opened up, their...
Everyone needs groceries, but a massive divide exists in how women and men buy theirs. Men use the internet to place grocery and restaurant orders...
Forty-seven million consumers across the United States socialize online every day, using messaging apps, social media, and dating apps to connect with friends, family and...
A strong labor market is a hallmark of a healthy economy. Consumers who are gainfully employed have more freedom to spend and spree, driving commerce...
Inflation has U.S. consumers cutting back on costs as consumer prices reach historic highs — but could it also change how they use the internet?...
An entire world of shops, payment methods and fulfillment options has made itself just a click away — but how has that newfound around-the-clock access...
Some news outlets would have us believe that consumers are over the pandemic and partying like it’s 2019 — except they are not. Mask mandates...